joomla!day switzerland 2013 - ruth cheesley - seo for mythbusters
TRANSCRIPT
Virya Technologies template
SEO for Mythbusters
Ruth Cheesley Virya Technologies
HELLO!
WELCOME, MYTHBUSTERS!
WHAT IS SEO?
VISIBILITY, AUTHORITY, RELEVANCE
SCIENTIFIC GUESS-WORK!
Myth 1
The top three listings get the highest click-through rates
THE ULTIMATE CHALLENGE
WHAT ABOUT VISIBILITY?
RELEVANCE AND AUTHORITY
SOCIAL PROOF
Myth 2
The most important aspect of SEO is link building having as many links to and from your site as possible
MYTH 2 LINK BUILDING
TRUST & CITATION FLOW
NATURAL LINK BUILDING PROFILES
HELLO PENGUIN!
Myth 3
If my site has a large number of articles, it's going to rank well
IS ALL CONTENT GOOD?
QUALITY OVER QUANTITY
HELLO PANDA!
THE MIDDLE WAY!
STAND OUT FROM THE CROWD
Myth 4
Social media isn't about SEO
A MYTH WITHIN A MYTH!
GOOGLE+ IS A WEBSITE
Myth 5
Do not learn Black Hat SEO
LEARN FROM IT
KNOW YOUR ENEMY
Autor: 18.10.12
Ruth Cheesley - @RCheesley GPlus.to/RCheesley