jonathon gordon directing analyst jgordon@expertmi · i nstant messagi ng service plans for users....
TRANSCRIPT
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1999
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Network Intelligence - Then
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1st Generation use case
1. P2P Control2. P2P Control3. Traffic Management - other than P2P4. Optimizing/Fair usage5. Capacity Planning and Network Engineering
And dreaming of Monetization; Tiered Services – Gold, Silver, Bronze
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Network Intelligence - Now
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Not longer Network Intelligence
Literally, Intelligence End-to-end• NTT DoCoMo talked about social listening to identify
faults in real time • Telefonica talked about utilizing Big Data to help
businesses understand their consumers’ behavior • Turkcell talked about segmenting the market• Pelephone talked about target advertising – the holy
grail
Now its all about Customer Experience
Messaging
Bundled Content
Free Music
Free Video
5M subs in 6 months!!!
More Free Music
Build your own plan
Application-Based Bundling
Digital Lifestyles in Action
Digital Lifestyles in Action
Segmentation
Parental Control
Parental Control (2)
Operator Self-Service Apps
Shared Data Plans
Sponsored Data
Gifting Data – emerging markets
Tracking Service
Gamification - Rewards programs Loyalty points granted based on subscriber activity
Digital Health
Big Data Insights-as-a-service
Connected Car
Fleet Broadband Management
Internet of [Trucking] Things
Jonathon GordonDirecting AnalystThank You