jonathan white seminar - 8 top tips to get seen online
TRANSCRIPT
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Get Seen Online
8 Top TipsGet Seen Online
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Get Seen Online
Jonathan WhiteManaging DirectorDesire Marketing
Follow me @jonathanwhiteukFollow Desire Marketing @marketingdesire
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Get Seen Online
The UK Facts
Small businesses
5.4m 125m 38m
66%53m
Live websites Social media accounts
Internet accounts
Access internet mobile
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Get Seen Online
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Mobile Friendly Website
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Get Seen Online
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93% adults own a mobile 61%
smart
Time online per month30 hrs – 42 mins
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Get Seen Online
Mobile Friendly Website1 Is your site mobile friendly?Google & Facebook cares….. and so should you!
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Get Seen Online
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Get Seen Online
Mobile Friendly Websitewww.google.co.uk/webmasters/tools/mobile-friendly1
Free test
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Get Seen Online
Conduct Free Test
1
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Get Seen Online
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SEO
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Get Seen Online
Work carried out on your own website
Work carried out to ‘feed’ your website
Offsite SEOOnsite SEO
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Get Seen Online
How To Get Seen Online2
Know Your Key Search Terms
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Get Seen Online
https://adwords.google.com/KeywordPlanner
2
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Get Seen Online
https://adwords.google.com/KeywordPlanner
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https://keywordkeg.com/ubersuggest.html
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Get Seen Online
PEST CONTROL2
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Get Seen Online
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Page Titles
Now you know yourkey search terms
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Get Seen Online
How To Get Seen Online2
Page titles
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Get Seen Online
How To Get Seen Online2 Page titles
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Most important factor for
website SEO
50 – 60characters
KeywordLocation
BrandEvery page
unique
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Get Seen Online
Research key termsReview and
implement page titles
2
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Meta Description
s
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Get Seen Online
How To Get Seen Online3
Descriptions
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Get Seen Online
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Descriptions
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Get Seen Online
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Tell the story for higher number of
clicks
Max 165characters
Key terms will be
highlightedEvery page
unique
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Get Seen Online
Review and rewrite descriptions
3
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Get Seen Online
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WebsiteStructure
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Get Seen Online
On-Site SEO For Your Website
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Get Seen Online
On-Site SEO For Your Website
Page titlesPage
descriptions
4
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Get Seen Online
On-Site SEO For Your Website
Header tagsWhat is
important?H1 = 1
Breakdown the pageH2 – H3 –
H4
4
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Get Seen Online
On-Site SEO For Your Website
Good structure for URLs –
www.Friendly URLs relevant to each page
4
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Get Seen Online
On-Site SEO For Your Website
Quality content
Key terms
Tell the story
The benefits
4
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Get Seen Online
On-Site SEO For Your Website
Images File name
ALT tagNo crawl without
oneSaved for the web
4
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Get Seen Online
On-Site SEO For Your Website5 search results same
company
4
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Get Seen Online
On-Site SEO For Your Website
Internal links
Help navigate website
Use contextual
linking
4
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Get Seen Online
Check your website for key
improvements
4
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Get Seen Online
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NAPLocal
Citations
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Get Seen Online
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NAP
Name PhoneAddress
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Get Seen Online
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NAP
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Get Seen Online
5 Local Citations
Local listings
Increasing local
authority
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Get Seen Online
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Get Seen Online
Review Sites
Obtaining local reviews on Google, Bing, Yelp & Trip-
Advisor will increase authority and social proof
5
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Get Seen Online
Check your NAPGet seen on local
citations
5
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Get Seen Online
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Building Links
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Get Seen Online
Social media
Other sites
6
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Get Seen Online
Other sites
Suppliertestimonial
s
Top tipsblogNews
6
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Get Seen Online
News6
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Get Seen Online
“Recently trained 3
members of staff from
xxx on first aid’
Suppliertestimonial
s
6
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Get Seen Online
Social media
Your www on all social media profiles
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Get Seen Online
Generate a link plan and implement
6
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Get Seen Online
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Blogging
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Get Seen Online
Content Publishing
The more content published = More credibility More trust More links Higher authority levels Better search positioning More visits More enquiries More sales
7
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Get Seen Online
7Local SEO
Posts
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Get Seen Online
Create and publish blogs on your site
and other sites
7
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Get Seen Online
8
Social MediaAudiences
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Get Seen Online
73% of UK adults use social media
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Get Seen Online
Target Your Audience
Get your content seen by the most relevant audience!
Audiences8
B2BLocationIndustryBusiness
SizeJob Title
Job FunctionSkills
B2CLocationGender
AgeInterests
Life EventsHousehold
Income
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Get Seen Online
Social Media AdvertisingMale and female
30 miles from garage
Job titles that require a van
8
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Get Seen Online
Social Media AdvertisingFemale
10 miles from Wymondham
Like gardening / garden design
Lives in a detached House
Household income +£35,000
8
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Get Seen Online
Social Media AdvertisingMale and female
15 Miles from hotel
Engaged for 3 and 6 months
8
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8
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Get Seen Online
8Your Data
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Get Seen Online
Social Media Advertising8Retargeting
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8
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Get Seen Online
8Targe
t
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Get Seen Online
Social Media AdvertisingLondon
IT DirectorsProgramme Directors
+25 FTE
8
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Get Seen Online
Define your audiences for every product and service
8
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Get Seen Online
Plan Try Review