Jonathan Phillip VoutierStudent #: 025 824 129Submitted To: Nadia SilvaniCourse Code: FIS350FBDate: 01/10/2013

Airline Profile Richard Branson is founder of the airline and president. Mission statement: “To grow a profitable airline, where

people love to fly and where people love to work.” Virgin Atlantic's first flight was on 22 June 1984. The airline was

set up with just one route to New York. Virgin Atlantic’s headquarters is in the UK in Crawley, which is

near London Gatwick Airport The airline also has oversea offices in the United States,

Caribbean, South Africa, Hong Kong, Tokyo, Shanghai, Delhi and Lagos

Virgin Atlantic is an independent airline, and is the second largest long haul airline in the UK and the third largest European carrier over the North Atlantic

Routes United Kingdom: Manchester,

London, Glasgow, Edinburgh, Aberdeen

North America: USA and Canada – Boston, Chicago, Las Vegas, Los Angeles, Miami, New York, Orlando, San Francisco, Vancouver, Washington

Caribbean and Mexico: Antigua, Barbados, Cancun, Grenada, Jamaica, St. Lucia, Tobago, Havana

Asia: Delhi, Hong Kong, Mumbai, Shanghai, Tokyo

Africa and Middle East : Cape Town, Dubai, Johannesburg, Lagos

Australia: Sydney

Partner Airlines “If we can't fly you to your final

destination, we have a friend who can.”

Air China (Beijing) Cyprus Airways (Larnaca) Singapore Airlines Virgin Australia Air New Zealand Delta Air Lines

(Canada,USA,Caribbean) South African Airways All Nippon Airways Jet Airways (Mumbai) Transaero Airlines (Moscow)

Our Fleet Boeing 747-400 (London Heathrow Based) Airbus A340-300

We currently operate Boeing 747 and Airbus A340 aircraft.

Target Market VA’s target market based on statistic shows that upper

class passengers are predominately travelling on business and are male, 35 to 45 years old

Passengers in Premium Economy are split fairly evenly between travelling for business or leisure. Most of these travellers are male, average age 41

Also those travelling on business are often doing so because their company operates an economy travel policy

Economy passengers are a much broader group, travelling mainly for leisure and evenly spread across most social economic groups and age ranges.

Why Virgin Atlantic? VA operates a two class system: Upper Class

and Economy class, which is segmented into Premium Economy a full fare separate economy cabin and Economy covering all other coach/economy fares.

VA operates a frequent flyer programme, flying club to encourage loyalty in existing flyers; offering miles which can be exchanged for free flights and other rewards, flying club members are rewarded with a swarm of other benefits.

Competitors Competitors to Virgin Atlantic are British Airways, American

Airlines, Continental, Delta and United on long haul routes and even Cathay Pacific to routes towards the Far East.

Advantages VA has successfully used branding to develop perceptions of a

corporate personality, offering a unique combination of service elements and attributes, which serve to set themselves apart from the competition.

In other words, they have developed a ‘service brand’ symbolising both individualistic attributes and quality of service.

Uniforms http://www.virgin-

atlantic.com/gb/en/the-virgin-experience/fitfoo/our-people/watch-the-trailer.html

Works Cited "Everything You Need to Know." About Us. N.p.,

n.d. Web. 30 Sept. 2013. "Destination Guides." Worldwide Flights. N.p.,

n.d. Web. 30 Sept. 2013. "Our Fleet." Our Aircraft. N.p., n.d. Web. 30 Sept.

2013. "Our Codeshare Partner Airlines." Our Codeshare

Partners. N.p., n.d. Web. 01 Oct. 2013. "Watch the Trailer." Worldwide Flights. N.p., n.d.

Web. 01 Oct. 2013.