The local dimension … Jonathan Moore, Chief Executive Suffolk Association of Voluntary

Organisations

The Local Media:Social Media - everythingTV – Regional, Local, Community Radio – local, independent, BBC, Community, web-based

Print – regional, local, evening, morning, freebies, village/parish, in-house stuff

Word-of-Mouth – face-to-face activist, electroni9c, email pyramids etc

Local Media - Satan:Parochial; football fixated; driven by advertisers; jaded by tree plantings/ cheque presentations everything; bombarded by rubbish – so treats it all as such; staffed by inexperienced or old lags; cosy; frustrating

Local Media – or Saint?Fertile Ground (almost virgin snow) for innovation; desperate for good material esp local; read cover t0 cover, word for word; very loyal readership; locally more read/listened to than any national; untapped opportunities (eg Editor’s Page!)

Therefore:

Local Media + Good determined campaign = Great opportunity for VCS

Local Media – the offbeat:Agricultural Show, House to House, Fetes, local campaign pyramids,

A Local Media Campaign:National Perspective – Empower the localSupport and guide don’t prescribeLocalise the message (or be localisable)Work the networksTrustCelebrateReward

A Local Media Campaign:Local Perspective – Take ownershipDemand Support Pump your ideas up, down and left and rightLocalise the messageWork the networksTrustCelebrateReward