Jonathan IveANOTHER SOUL OF APPLE

1. Apple Leadership

London-born designer Jonathan Ive is the senior vice president of Industrial Design at Apple. He is the designer of many Apple's products, including the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini and iOS 7.

• Steve Jobs considered Ive to be his “spiritual partner at Apple.”

• Fortune magazine stated in 2010 that Ive's designs have "set the course not just for Apple but for design more broadly.”

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• Jonathan Ive was born in London. His father was a silversmith."He's a fantastic craftsman, his Christmas gift to me would be one day of his time in his college workshop, during the Christmas break when no one else was there, helping me make whatever I dreamed up."

2. Early Life

Ive was interested in “drawing and making stuff” since he was about 14. Design was always in his mind.

Discovering the Apple Mac during his later college years was a turning point for him.In particular, he saw the Apple user experience was significant because he felt it was a departure from the lack of creativity found in computer design at that time.

3. Career

He became the Senior Vice President of Industrial Design in 1997 after the return of Steve Jobs and subsequently headed the industrial design team responsible for most of the company's significant hardware products.

Ive's first design assignment was the iMac; it helped pave the way for many other designs such as the iPod and eventually the iPhone.

"He has more operational power than anyone else at Apple except me.“

——— Steve Jobs

4. Honors

Jonathan Ive has been knighted at Buckingham Palace.

Sir Jonathan has led Apple's design team since 1996

• "All I've ever wanted to do is design and make; it's what I love doing. It's great if you can find what you love to do. Finding it is one thing but then to be able

to practise that and be preoccupied with that is another,"

• he says. "I'm very aware of an incredible tradition in the UK of designing and making, and so to be

recognised in this way is really wonderful."

“ All I‘ve ever wanted to do is design and make; it’s what I love doing. It‘s great if you can find what you love to do. Finding it is one thing but then to be able to practise that and be preoccupied with that is another.”

"We're very genuinely designing the best products that we can for people."

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