JON FRIEDMAN

M O M E N T U M +

B U Y I N

L A B C U L T U R E

I N N O V A T I O N

I N N O V A T I O N

I N N O V A T I O N =

R I S K

D E S I G N T H I N K I N G =

D E S I G N T H I N K I N G =

R I S K M A N A G M E N T

C U R R E N T UX N E W UX

I N N O V A T I O N M A R K E T T R E N D

C U R R E N T UX N E W UX I M P R O V E D UX

D E S I G N T H I N K I N G I N N O V A T I O N M A R K E T T R E N D

C U R R E N T UX N E W UX

M A R K E T T R E N D I N N O V A T I O N

C U R R E N T UX N E W UX

M A R K E T T R E N D I N N O V A T I O N

D E S I G N T H I N K I N G

PROTOTYPE FIRST ASK QUESTIONS LATER

S H I P A N D F I X

G E T B U Y I N F R O M T H E C O M M U N T Y

C R E A T E M O M E N T U M

tools

tools

attire

tools

attire

electricity + water

tools

attire

expression

electricity + water

Storage for equipment

Using hands over tools

Food Safety

Avoiding harm to plants

during harvest

lean towers in aisle during

harvest

Precision during mounting

slows workflow

DESIGN FOR DEPLOYMENT

O P E N U P C O N V E R S A T I O N

A C R O S S D E P A R T M E N T S

L E T Y O U R D E S I G N E R S

B E I N V O L V E D

M I X U P T H E P L A Y

FACILITATE INNOVATION

• generate momentum through community

• design with internal & external ops in mind

• adjust process to match need not sow

I F I A S K E D P E O P L E W H A T T H E Y W A N T E D

T H E Y W O U L D H A V E S A I D A F A S T E R H O R S E

H E N R Y F O R D