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Jon Ellis Founder & CEO

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Page 1: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Jon Ellis Founder & CEO

Page 2: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Background

- Vision - Marketing - Property - Online - Risk taker - Resilient

Page 3: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

What is Investorist?

Today investment property is a global commodity.

Investorist is the world’s leading off the plan property marketplace.

Page 4: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Market dynamicsHuge global flows of investment into residential real estate

$14.4b

73%

90%

of Australian off the plan apartments were bought by foreigners 15/16

of new condo’s in Miami are sold cross-border & B2B

of London Zone 1 off plan property is sold to foreigners

Page 5: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Market dynamicsIndustry participants

Demand: - Real estate agents - Migration agents - - Wealth creation firms /

Financial planners

Supply: - Property developers - Master agents

Page 6: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Why Investorist?

Pre Investorist

- No global marketplace for off the plan property

- 1,000’s of disparate participants

- Multiple CRM’s

- Lack of transparency

- Incredibly inefficient

Page 7: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

What is Investorist?The world’s leading off plan property marketplace

- Sophisticated proprietary software:

- Distribution control

- Search and analysis

- Document management

- Live price list

- Online reservations and contract management

Page 8: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

What is Investorist?Marketplace - SaaS

5,500 members

300 portals - Software

$45b in project listings

Listings from 25 countries

20,000+ searches per month

2,000+ sales every month est

Page 9: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Casestudy - Knight Frank - Global- 12 Global offices SaaS enabled - Relationships managed globally - Projects launched into Marketplace

Queens Domain: - 238 apartments - Over 400 agencies engaged with the project - More than 50 made sales - Across 5 countries

Page 10: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Investorist’s business model

Supply side:

- Listing fees (Classified listing style business model) - 50%

Demand side:

- Subscription fee - 10%

Both sides:

- SaaS - 40%

Page 11: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Executing on the business model

Page 12: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Actual trading metrics

Page 13: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Future plans

Markets Products Organisation

Grow

Into neighbouring regions from established bases.

Parallel industry participants through data.

Grow product suite, within core business.

2017 capital raising to facilitate expansion and any possible

acquisitions.

DeepenPenetration in all existing

markets. Sell more stickier products.

Take larger role in the transaction through added

tech driven services.

Continued senior recruitment. Training and development.

Consolidate Exit parallel markets where ROI slips.

Develop and enhance the current base application.

Consolidate systems and processes.

Automate to remove transactional or admin roles.

Page 14: Jon Ellis - APP Securities · Huge global flows of investment into residential real estate $14.4b 73% 90% of Australian off the plan apartments were bought by foreigners 15/16 of

Thank you