StrategiesPresented byMuhammad RehanTypes of StrategiesIntensiveMarket PenetrationMarket DevelopmentProduct DevelopmentDefensiveRetrenchment DivestitureLiquidationDefensiveRetrenchment DivestitureLiquidationDiversificationConcentric DiversificationHorizontal DiversificationConglomerate Diversification DiversificationConcentric DiversificationHorizontal DiversificationConglomerate Diversification IntegrationForard Integration!ackard IntegrationHorizontal IntegrationDefensive StrategiesPrimaryPurposeistomakepossibleattacksunattractiveor discourage competitors.It is a developed to protect market share, position and protability.Itisastrategythatcanbeusedtokeepuptoppositioninlocal and e!isting market.Thisstrategyismostsuccessfultokeepupthecustomer"s condence #hich no ne# competitor can disturb.Defensive StrategiesJoint VentureRetrenchmentDivestitureLiquidation$oint %enture Strategy$oint %enture is a popular strategy that occurs that t#o or more companies form a partnership for the purpose of capitali&ing on some opportunity.This strategy allo# some companies to improve communication and net#orking to globali&e operation and minimi&e the risk.Retrenchment StrategyRetrenchment occurs #hen organi&ation regroup through cost and asset reduction to reserve declining sales and protIn some cases impoverishment can be e'ective type of retrenchment strategy. Divestiture StrategySelling a division or part of an organi&ation is called divestiture.Divestiture is often used to raise capital for further strategic investment.This strategy is also useful to rid unprotable activities in a rm.(i)uidation StrategySelling all of company"s asset, in parts, for their tangible #orth is called li)uidation.*o#ever it may be better to cease operating than to continue losing large sum of money.