joined up thinking and ecodesign requires empathy
DESCRIPTION
There is a disconnect between people and people and planet. To achieve the environmental and social change required we need to put ourselves in other peoples shoes, take time to listen and understand, extend trust and co-create our future.TRANSCRIPT
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80-93% of communication is non-verbal
source: various
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www.chrisjordan.com
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98%
80%
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Pierre Vivant
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NO MAGIC MATERIALS
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ecodesign is about systems life cycle thinking
take make buy/use
re-use re--manufacture recycle
most designers are concerned with these stages
resource
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"Sonicare Elite 7000“ produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earth's circumference.
source: SPIEGEL Magazine
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disconnect between people and between planet and people
source: WHO / BBC
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image source: Banksy
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air pollution kills 3 million people each year, mostly in poor countries
source: WHO / BBC
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between 100 and 1000 species become extinct each year, because their habitats are changing or being destroyed.
source: UK Government
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fair & just production?
health and safety, employees
rights, unions, forced labour, child
labour, discrimination …..
image source: martin charter / CFSD
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“….chimps protest the unfair treatment of others, refusing to accept a treat they have rightfully earned if another chimp doing the same work fails to get the same reward.”
source: from sfhelp.org
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50 million tonnes
of e-waste is produced annually. Much of this waste is dumped in countries such as China and Africa
source: RSA & UNEP
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over 1 billion people do not have access to clean drinking water
source: UNDP
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80% of all disease in developing countries is caused by consumption of contaminated water
source: WHO
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3800 children die each day
from diseases associated with lack of access to safe drinking water, inadequate sanitation and poor hygiene
water access
source: UN & Flickr
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good design
source: design21, Vestergaard Frandsen, Lifestraw
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image source: engine group
ageing
60 and over in 2001 there were more over 60’s than under 16’s in the UK for the first time ever
source: engine group and UK statistics
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Image source: Banksy
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population growth
6.7 billion people and the population is projected to be more than 9.2 billion by 2050
source: engine group and UNFPA
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emerging economies
1 billion of these people are living in slums, squats & unofficial settlements
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source: orangebox.com
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source: BP
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http://cause-encounters.blogspot.com/2010/06/bp-oil-spill-communications.html
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source: M&S
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Vestergaard Frandsen
source: McDonalds
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1976 - 2005 cost of motoring fell by 10% cost of public transport rose by 50%
transport
Source: Observer, June 08
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“..individuals act primarily on issues that impact their personal well-being, their family, and their immediate community.
Unless those needs are tended to, most individuals won't commit to causes that promise to benefit the world at large.”
source: Catherine Greener
source: WHO / BBC
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world of absolutes?
world is a game in which we are all players?
world is a complex interconnected system?
source: from the work of johnmarshallroberts.com
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“we all work better in groups than we do as individuals. We are networked, we are social animals.”
source: David Brooks quoted on a Radio 4 interview
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take time to listen, observe, understand
“place yourself in lots of other shoes, perspectives”
only then is a radical change possible
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“upcoming generations have a shorter
attention span, lower empathy”
source: Susan Greenfield, Ecobuild, 2011 cited in www.earthtimes.org/ source: UK Government
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you need to walk the talk
empathize – highlight personal benefits
prepare for resistance – get on with it
source: adapted from marcstoiber.com
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“designed & made in Wales.
zero waste. Only resource”
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source: orangebox.com
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original illustrations by Nathan Hallett (Ecodesign Centre Intern)