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jjjthe issuefeaturing... blonde, curls & catwalk

issueSummer

to J-Online, your quarterly fashion fix. Think global color, simplicity and style – it’s all here!

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Breaking news JOICO® NAHA 2012 FINALIST!

International Artistic Director, Sue Pemberton, has been shortlisted forthe much sought after color award…

READ ALL ABOUT IT

JOICO® K-Pak® products have won and been nominated for numerous awards!

PROFESSIONAL HAIRDRESSER LIVE 2012 – ART, CREATIVITY & INSPIRATION

Get social

‘Like’ us on Facebook

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NEWSFLASH

FIND OUT MORE

Sexy, stylish women love

to follow the trends, as set

by seasonal catwalks and

red carpets. This summer

we’ve seen a huge statement

being made in the guise of

bold, cool blondes. From ash

through to platinum, the

technique used is above and

beyond basic highlights, with

a blend of ultra high lifted

color and natural tones.

Take inspiration…

spotlight on

This summer it’s all about cool, neutral, natural looking color

MORE INSPIRATION

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GET THE LOOKAsk your stylist about

the new JOICO® Vero

K-Pak® Highlifts service

– ideal for achieving

beautiful blonde.

Preserve your new

color with JOICO® Color

Endure Violet Shampoo

and Conditioner, or the

more intense JOICO®

K-Pak® Color Therapy

range.

Gwyneth PaltrowCharlize TheronAgyness DeynParis Hilton

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for less

Want a designer brand at a

fraction of the price? We’ve

done the legwork – so you

don’t have to – and have

found the best pieces from

the cream of the collaboration

crop this season.

Form an orderly

queue, ladies…

READ MORE

labelsOur pick of the designer/high street collaborations for summer 2012

Debenhams Preen/Edition. Colour-block printed dress, ¤80

Geri By Next. Colour-block dress, ¤48

La Redoute. Vanessa Bruno shirt dress, ¤110

Anthony Vacarello For La Redoute. Blouse, ¤85; skirt, ¤85

Topshop. Maarten van der Horst floral print dress, ¤183

Principles By Ben De Lisi For Debenhams. Pleat dress, ¤75

Orla Kiely For People Tree. Skirt, ¤87

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Make the most of curls, waves and kinks this summer

PP

Q go with the

Forget fighting any natural

texture or movement

you have in your hair –

embrace it. Don’t have

any? Add it. From New

York to London, large, soft,

sensual curls and flirty

waves were apparent for

Spring/Summer 2012 so

start experimenting.

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FIND OUT MOREMORE INSPIRATION

TIPCurls simply

must boast

lustre so apply

JOICO® K-Pak®

Protect & Shine

Serum after

styling for an

extra boost.

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ON THE STRAIGHT & NARROWFighting the flow of

a natural wave? A

true summer saviour

is the NEW JOICO®

Smooth Cure range.

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Hot weather worries and their summer saviours

From June through

September, hot weather

causes a multitude of

hair horrors. Straw-like

strands, limp locks,

frightening frizz. Fix

each one and hit the

beach or a seasonal

soiree in sizzling style.

solved

HOT WEATHER WORRY

Can’t fight the frizz SUMMER FIX

JOICO® Design

Collection Humidity

Blocker

problem

FIND OUT MORE

http://issues.pageturninterac-tive.com/JoicoLaboratorie-sEuropeBV/JUNE2012/1.jpg

HOT WEATHER

WORRY

Parched, brittle strands SUMMER FIX

JOICO® K-Pak®

Intense Hydrator

Treatment

HOT WEATHER

WORRY

Color fading SUMMER FIX

JOICO® K-Pak®

Leave-in Protectant,

JOICO® K-Pak®

Thermal Styling

Protectant and

JOICO® Color Endure

Treatment Masque

HOT WEATHER

WORRY

Limp strands need a boost SUMMER FIX

JOICO® Body

Luxe Root Lift

HOT WEATHER

WORRY

Envious of post-holiday commuters SUMMER FIX

JOICO® Vero K-Pak®

Color and JOICO®

Design Collection

Texture Spray

FIND OUT MOREFIND OUT MORE

FIND OUT MORE

FIND OUT MORE

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Products and/or treatments featured in this magazine have not been endorsed by any of the celebrities or models pictured.

FAM

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www.joicoeurope.comwww.joico.com

Keep an eye out for the latest print issue of J-Magazine – available now.

WATCH THE VIDEO

With summer comes stylish society events, so steal the style of this leading lady – star of The Hunger Games

IN P

RO

FIL

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Jennifer Lawrence

Find out more about

the role JOICO® played

in The Hunger Games by watching the video

interview with JOICO®

Guest Artist Cherry

Petenbrink