1. 1
YouTube = Scale. Reach.

• Every minute15 hours of video are uploaded

2. 10% of all Internet bandwidth

3. 280 MM + unique users 4. 180% y/y page view growth 5. 4thlargest website in the USHundreds of millionsvideos viewed
a day
Source: Internal statistics, ComScore 07 and 08, Hitwise 07.
Note: All figures global. Web property size defined in audience; y/y growth from December 06-07.
6. 2
Whos Watching YouTube? Everyone.

#4 Largest Internet destination

7. #1 Entertainment site on the Internet 8. 100M unique monthly visitors 9. Average minutes per user each month: 51Demographic Breakdown
45% are 45+
2
Source: Nielsen//NetRatings, September 2008
10. 3
Actions Taken as a Result of Watching Online Health Videos
70%Visited a website
69%Conducted Online Research
60%Interacted with medical professional
49%Forwarded a link
or told someone
about the video
12%Made a Purchase
17%Clicked on an online ad
32%Commented on Video
have taken any action
93%
Which of the following actions, if any, have you ever taken as a result of watching online health videos?
3
Source: Online Health Videos: Realizing Opportunities with Emerging Media, Online Testing Exchange, March 2008
11. 4
You Tube and Search
You Tube was Ranked the #2 Search Site Behind Google and Beating out Yahoo
Source:ComScore October 2008 (http://www.comscore.com/press/release.asp?press=2476)
12. 5
Health Ranks #5 Among Searched Categories on You Tube
Source:YouTube Internal Data as of 8/6/08.YouTube search results triggered by user generated video tags.Estimates are based on total inventory forecasted and not necessarily what media remains available for September 2008. US Only.
13. 6
YouTube is also a Community of People Looking for Information on Healthcare Topics that Matter Most
Whats On YouTube Today?
315,000 Videos about Health
122,000 Videos about Medicine
62,000 Videos about Surgery
113,000 Videos about Cancer
19,500 Videos about Diabetes
6,660 Videos on Heart Disease
4,770 Videos on Mental Illness
14. Johnson & Johnson health channel Launches on YouTube, August 2008
7
15. Johnson & Johnson health channel metrics (as of 09/25/09)
Homepage Statistics
126,300 channel views
1448 subscribers
Video Statistics
Currently 188 videos uploaded
1.1 Million views
Teenage Obesity and Weight Loss Treatments most viewed and most discussed video, with over 225,000 plays and 575 comments
8
16. JNJ Health Channel
REPUTATION
The Johnson & Johnson brand caring, socially responsible
Trusted source of health care information
ENGAGEMENT
Comments
Listening
Responding
COMMUNITY
Linking to other sites, including non-branded opco sites
Subscribing to other related channels
Videos embedded in external sites
9
Johnson & Johnson health channel
touch points
17. JNJ Health Channel
CULTURAL
Control of the message
Two-way communication
LEGAL & REGULATORY
Environment ads, comments, links, etc.
Adverse Events
Medical Advice
Fair Balance, product information
Comment mediation
BUSINESS
ROI?
Resources
Staff
Commitment
10
Johnson & Johnson health channel
Barriers
18. JNJ Health Channel
Videos to promote a better understanding of health, from the Johnson & Johnson Family of Companies. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people throughout the world.
11
Johnson & Johnson health channel
Legal disclamiers
The content available from the Johnson & Johnson health channel is for informational purposes only. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Reliance on any information provided herein is solely at your own risk.
19. JNJ Health Channel
12
Johnson & Johnson health channel
Legal disclamiers
Some producers have received nominal compensation for use of their videos on this channel. Their views and opinions are their own, and not those of the Johnson & Johnson Family of Companies. Dr. Nancy Snyderman was formerly employed by Johnson & Johnson Services, Inc.Comments are subject to approval. Comments which are off-topic, offensive, or promotional, will not be posted.
Neither Johnson & Johnson nor any of its operating companies (Johnson & Johnson) are responsible for third-party materials appearing on the Johnson & Johnson health channel, including but not limited to linked third-party videos, linked third-party sites, and third-party advertisements. J&J does not control or endorse this third-party content and makes no representations regarding its accuracy. Johnson & Johnson Services, Inc. 2008-2009