johnny d. martinez - cocal · #eventprofs. micro-influencer 1m a 100m seguidores macro-influencer...
TRANSCRIPT
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Johnny D. MartinezHead of Marketing & Business Development, Shocklogic
@johnDmartinez [email protected]
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CAMBIA
P TDA A T E
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QUIÉN QUÉ CUANDO
POR QUÉ DONDE
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Siempre comienza con un
¿POR QUÉ?
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Aplica la Ley de Pareto
20% esfuerzo 80% resultados
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CONTENIDO
PLAN
ESTRATEGIA
ESTRATEGIA DE
CONTENIDO
COMPRESIÓN
INTERACCIÓN
COMUNICA
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¿Que?
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Conoce tu tema
UN EXPERTOH O L A
YO SOY
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Tendencias1. Fusiones y adquisiciones2. Protección de datos3. Automatización4. Tecnología disruptiva5. Sustentabilidad6. Inteligencia artificial7. Igualdad de género
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Event Manager BlogPlannerWireEvent Industry NewsCorbin BallMarTech
Meeting PoolMICE BlogPCMAMPISuccessful Meetings
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CONTENIDOES ELREY
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CONVERSACIÓNES LAREINA
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¿Quien?
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¿QUIÉN ESTÁ
AQUÍ?
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“Las redes sociales son un juego constante de generosidad”
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LA REGLA
90-9-1
CREADORES DE CONTENIDO
MODIFICADORES DE CONTENIDO
PERSONAS QUE VEN
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Dahlia EL Gazzar - @DahliaElGazzar
Corbin Ball - @corbinball James Morgan - @JamesMorganPhD
Adam Parry - @punchtownparryJulius Solaris - @tojuliusMeet Design Institute - @MDImeetings
#eventprofs
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MICRO-INFLUENCER1M a 100M Seguidores
MACRO-INFLUENCER100M a 500M Seguidores
MEGA-INFLUENCER500M a 1 million+
Seguidores
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No compres seguidores. Hay herramientas para saber cuántos seguidores falsos tiene una cuenta.
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¿Donde?
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¿Qué plataformas de redes sociales usar?
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Junta los elementos en un solo lugar
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Defina los formatos que usará
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¿Cuando?
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Se Coherente
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No permitas que lo que no puedes hacer se interponga en lo que sí puedes hacer