john milburn organizational structures – whats working and whats not

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Organizational Structures What’s Working and What’s not? John Milburn Pragmatic Marketing [email protected] © Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information. No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

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1. Organizational StructuresWhats Working and Whats not?John MilburnPragmatic [email protected] Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 2. Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 3. Factors in Organizational StructureWhat drives you?What is changing?Where are your gaps? Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 4. TechnologyDrivenWhatdrivesyou?Market-Sales-DrivenUnit DrivenSalesGrowthCustomer-DrivenCompetitor-DrivenCustomer Satisfaction Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 5. Changes Affecting OrganizationsDevelopment processProduct versus portfolioBuy/build/partnerDistribution strategyCorporate direction So, how do we identify our gaps? Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 6. STRATEGYEXECUTION Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 7. LESS TECHNICALMarkets and BusinessMORE TECHNICALProducts and TechnologySTRATEGYEXECUTION Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 8. Pragmatic Marketing FrameworkSTRATEGYThe market-drivenmodel for managingand marketingtechnology productsEXECUTION8 Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 9. STRATEGYEXECUTIONBusinessStrategyMarketingExecutionTechnologyStrategyChannelExecution Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 10. STRATEGYEXECUTION Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 11. STRATEGYEXECUTION Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 12. STRATEGYEXECUTION12 Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 13. Client Example 1 Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 14. Client Example 2 Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 15. Client Example 3 Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 16. Action PlanRecognize what drives youUnderstand how changes haveimpacted your effectivenessIdentify gaps and accountabilities,then define the organization structure Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc. 17. Thanks!17John MilburnPragmatic [email protected] Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.