John mckenna%2c scott%2c stephen
Post on 12-Apr-2017
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Media interpretation and how it is portrayed
Over the past week we have been looking at the different forms of Media and
researching how it is portrayed to the general public, and for this intervention
we intend to be looking at a few examples showing how this can change the
perspective of the way we hear and see things within the media.
The media is interpreted in a different light by every single person who consumes it,
we all have an opinion on what the news is saying whether theyre being bias towards
certain figures or just ignoring certain news stories altogether. Does this change our
views towards certain news stories and information that we are being told all because
someone told us it?
This is what we as a group decided to research into, and how media is portrayed to
the public masses. This was a topic that could be integrated and looked into by using
various activities on a set group we could gain a small sample size on how everyone
has different reactions and actions to news and instructions.
How media alters our portrays of news
As you can see with the first image to your left, the framing of the presenter and
distance of the camera can make a big difference in how information is conveyed to
the audience. The supposed shot on screen that the audience will see, portrays and
gives the impression of a well turned out protest with the loads of banners and flags in
the background shot.
However in the image to your right you can see it doesnt have the desired support
that it appears to have as been portrayed in the first image all thanks to the shot and
framing. It appears to be from a longer distance and isnt as supported as portrayed.
This gives false impressions and misleads the public viewer, this can be done with
visual content, although this seems to be in a news perspective. This in itself could
have been set up for an interview style recording with the display of people protesting
in the background to hype the publicity given to people voicing their opinion. Is this
how the media wants us to view this protest?
There is a definite link between the media and the population. The different media
types will try to put over the same information to the population, but in their own
unique way. Audio has to use tone and volume. Video has to use precise images or
video content along with audio as support. Print has to use careful punctuation and
descriptive or adjective words to put over the same information.
There is always a connection with media and the public in terms of styles and formats
depending on what the media is leading the viewer to believe, the different formats
are necessary as visual content is not always safe, for example when traveling, the
sound on the radio will be the most suitable whereas television suits the use of
images through the use of advertisers can prove to be productive in showing the
audience with the same information. Magazines have a certain style of
formal/informing style that provides the reader with information.
It is important that the media connects with the audience in order to have viewership,
the bigger the viewership though the more and more the media will be bias towards
certain topics i.e politics.
The media can easily make use of buzzwords to make a headline stand out more to
the reader. As you can see in the image, words have been changed to make it seem
more important to the masses and this is another effective method that the media can
use to alter our opinions on information.
These words can have a major impact on the information, and on the population. The
left image uses words such as mass and programme to gain notice and stress on
the importance of the conversation to the reader. The right image just seems to
mention it in passing and therefore makes it appear to be of a relatively a minor event.
This is a method used in most articles as they are often updated and changed by
writers to make a certain viewpoint suit what stance the media has on the pressing
issue i.e the war in the middle east vs ISIS for example.
The way the media communicates its information to the public can be a very
powerful tool in manipulating and affecting change, whether it is political or
social. Which can be tampered with by the media or government, by portraying
information in order to cast a positive or negative light on particular areas in
the media. A good example that shows how easily the media can be portrayed,
is the ebola incident which caused mass panic in America because of the
media, by portraying the disease as the next Black Plague, despite science
declaring that it is not airborne, and not as contagious. Whereas in England
the media downplayed the threat of ebola, saying only a few cases where
reported and gave statistics on how more likely you were to die for other things
i.e such as falling out of bed.
As Formichetti states, The dark side of social media is that, within seconds, anything can be blown out of proportion and taken out of context. And it's very difficult not to get swept
up in it all.
No matter how hard the media try and influence the readership, they will ultimately
come to their own conclusions. As weve pointed out earlier, the media can try and
put a spin on a particular article, but at the end of the day the readership will decide
on their version of events.
Activity: For this activity we're going to use chinese whispers as an example to
demonstrate and show how media can be misinterpreted.
1. Drink isnt healthy..dont say
2. Drink is healthy..dont say
We started the activity off by saying that Drink isnt healthy for you, were we then
deliberately got someone to change it to Drink is healthy for you. This shows how
easily information can be changed and portrayed within the world through the use of
Team members do this:
Hand out sheet of paper.
Close your eyes and listen to the instructions.
Instructions for class:
Fold page in half
Fold bottom left corner up to the right hand corner.
Turn the page 90 degrees towards the left.
Tear a half circle in the middle on the right hand side.
Open your eyes.
Open the page and see your outcome.
Although everyone had the same instructions the results proved to be a different outcome. The
reason for different results is because people had their page either vertically or horizontally,
some also believed the tear was to be big and not small so they removed more paper and by
having their eyes closed they couldnt see what the outcome would be on their performance.
The understanding of instructions are clearer to others and how they interpret the way to do a
As to conclude, we found this to be an interesting area to research, giving us
an insight into how the media can alter information to suit their own viewpoints
and how we as consumers of this information see them.
We found with using the activities, showed and demonstrated how information
can be changed by us at anytime. This made us aware of how powerful
changing information was and how everyone will follow instructions differently,
prompting and showing us how easily information can be changed and seen,
as we demonstrated with the chinese whispers. As for the communication
activity, this showed us that everyone had different outcomes which
demonstrates how people can misinterpret the media.