John Lopes, Josh Lobo, Jose Vargas, Nielson Lopes

August 16, 2010

THE DOG WALK 1

Our business idea and why we selected our business:

• Our business is a dog walking service. We chose this because we have dogs as pets, and we know it gets tiring to take care of a dog, especially when you are older and busy.

Mission Statement:

•The mission of the Dog Walk is to provide a service to busy and elderly people who don’t have enough time or energy to walk their dogs. We will insure their dogs are walked, fed and taken care of. We will offer all this at an affordable price.

Type of business:

•Our type of business is a service.

Business ProfileBusiness Profile2

Qualifications and Resources

• We are very polite employees and good communicators.

• Have experience in raising dogs.

•Walk around local parks.

•Discount card for pet store.

•Have extra leashes in advance.

•Enjoy working outdoors.

3

Cost of Materials/Direct Labor Cost of Materials/Direct Labor

Definition of One Unit:Definition of One Unit:Direct labor Direct labor

(wage per hour) (wage per hour) TimeTime (in hours) to (in hours) to make one unit make one unit

Direct labor cost per Direct labor cost per unit ($) unit ($)

$7.50$7.50 1 hour1 hour $7.50$7.50

TOTALTOTAL $ 7.50$ 7.50

Material DescriptionMaterial Description Cost /QuantityCost /Quantity Cost per Unit ($)Cost per Unit ($)

Dog treatsDog treats $12.99/6 bags$12.99/6 bags $.05$.05

TOTALTOTAL $ .05$ .05

TOTAL MATERIALS/DIRECT LABORTOTAL MATERIALS/DIRECT LABOR $ 7.55$ 7.55

4

Economics of One UnitEconomics of One Unit

Definition of One UnitDefinition of One Unit One hour of dog One hour of dog walking (multiple walking (multiple dogs)dogs)

Selling Price per UnitSelling Price per Unit $ $ 10.00 per hour 10.00 per hour ((average of 6 dogs) average of 6 dogs)

Direct LaborDirect Labor $ $ 7.507.50

MaterialsMaterials $ $ .05 x 6 dogs = .05 x 6 dogs =

$ .30$ .30

Total COGS Per UnitTotal COGS Per Unit $ $ 7.557.55

Gross Profit Per UnitGross Profit Per Unit $ $ 2.452.45

5

Competition Competition

CompetitorCompetitor PricePrice LocationLocation QualityQuality

Cape K9 CardioCape K9 Cardio variesvaries Falmouth, Falmouth, MAMA

GoodGood

Just Walking The Just Walking The DogDog

variesvaries Braintree, Braintree, MAMA

goodgood

Competitive Advantage Two reasons why customers will purchase our service over our competitor’s:

•We will feed the dogs.

•We will do some basic training.

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Marketing Mix & Plan Marketing Mix & Plan PPrice:$10 per dog per hourrice:$10 per dog per hour

PPlace: Josh's home lace: Josh's home

PProduct: Dog walking serviceroduct: Dog walking service

PPromotion: Business cards, flyers, radio, internet, walking ads, sponsorship.romotion: Business cards, flyers, radio, internet, walking ads, sponsorship.

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Target MarketTarget Market

Location:Location: Greater New Bedford area Greater New Bedford area

Population: Males-Females ages 30 and overPopulation: Males-Females ages 30 and over

Personality: Animal lovers who are too busy to walk Personality: Animal lovers who are too busy to walk their dogs; average to higher income peopletheir dogs; average to higher income people

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Start-up InvestmentStart-up Investment Description of Description of

SuppliesSuppliesVendor NameVendor Name PricePrice

Business Business licenselicense

City HallCity Hall $ $ 40.0040.00

Start up Start up AdvertisementAdvertisement

Wal-MartWal-Mart $$100.00100.00

LeashesLeashes Wal-MartWal-Mart $ $ 30.0030.00

ScooperScooper Wal-MartWal-Mart $ $ 15.0015.00CASH RESERVE covering 3 months of CASH RESERVE covering 3 months of operating costsoperating costs

$ $ 375.00375.00

Estimated TOTAL START-UP INVESTMENTEstimated TOTAL START-UP INVESTMENT $ $ 560.00560.00

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Financing StrategyFinancing Strategy for Total Start-up Investmentfor Total Start-up Investment

SourceSource AmountAmount

Personal Savings Personal Savings [ Summer Job][ Summer Job] $400.00$400.00

Relatives/FriendsRelatives/Friends $160.00$160.00

Total: $560.00

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Average Monthly Operating Average Monthly Operating Costs Costs

Type of Operating CostType of Operating Cost Monthly CostMonthly Cost

Cell PhoneCell Phone $ $ 50.0050.00AdvertisingAdvertising $ $ 35.0035.00InsuranceInsurance $ $ 40.0040.00TOTAL Monthly Operating CostsTOTAL Monthly Operating Costs $ $ 125.00125.00

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THE DOG WALK

Monthly Sales Projection Monthly Sales Projection MonthMonth Units SoldUnits Sold

JanuaryJanuary 40 hours40 hours

FebruaryFebruary 80 hours80 hours

MarchMarch 120 hours120 hours

AprilApril 240 hours240 hours

MayMay 200 hours200 hours

JuneJune 120 hours120 hours

JulyJuly 120 hours120 hours

AugustAugust 80 hours80 hours

SeptemberSeptember 55 hours55 hours

OctoberOctober 120 hours120 hours

NovemberNovember 80 hours80 hours

DecemberDecember 120 hours120 hours

Total = 1,375 hours

0

50

100

150

200

250

300

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units sold

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Projected Yearly Income StatementProjected Yearly Income Statement

Selling Price Per UnitSelling Price Per Unit $10.00$10.00# of Units Sold# of Units Sold 1,375 hours1,375 hoursTotal Sales Total Sales $ 13,750.00$ 13,750.00Total COGS Total COGS $ $ 10,381.2510,381.25Gross Profit Gross Profit $ $ 3,368.753,368.75Total Fixed Cost Total Fixed Cost $$1,020.001,020.00Total Variable CostTotal Variable Cost $$480.00480.00UnforeseenUnforeseen $$1,684.381,684.38Total Operating CostsTotal Operating Costs $ $ 3,184.383,184.38Profit before Taxes Profit before Taxes $ $ 184.38184.38Less Estimated Taxes @13%Less Estimated Taxes @13% $$23.9723.97

Net ProfitNet Profit $160.41 + labor @ $160.41 + labor @ $10,312.50 = $10,312.50 = $10,472.91$10,472.91

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Return On Investment Return On Investment

Return on Investment (ROI)Return on Investment (ROI)

1,870.2%1,870.2%

For every $1 dollar invested, For every $1 dollar invested,

our bsiness earnedour bsiness earned :: $18.70$18.70

$0.00

$5.00

$10.00

$15.00

$20.00

ROI

Original $1invested inbusiness

Amount of $gained/lossed byoriginal dollarinvested

14

Return On SalesReturn On Sales Return on Sales (ROS)Return on Sales (ROS)

76.16%76.16%

For every $1 dollar of sales, For every $1 dollar of sales,

our business earnedour business earned :: $.76$.76

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

ROS

$1 of sales

Amount of $gained/lossed bysales

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Philanthropy Plan Philanthropy Plan

We at the Dog Walk, will donate our time We at the Dog Walk, will donate our time once a week to the local animal rescue once a week to the local animal rescue league of New Bedford, helping them league of New Bedford, helping them walk and clean their dogs.walk and clean their dogs.

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Business & Educational Business & Educational GoalsGoals

BusinessBusiness• Short term goalShort term goal

- Getting our business Getting our business started by Septemberstarted by September

• Long term goalLong term goal

Expand to surrounding Expand to surrounding citiescities

• Educational• Short term goal

Graduate from high school

• Long term goal

Attend college

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Time Management PlanTime Management Plan

Business schedule for a typical weekBusiness schedule for a typical week

Entrepreneurship Hours:Entrepreneurship Hours: 1515 School Hours:School Hours: 3535 Work Hours:Work Hours: 66

Personal-Time Hours:Personal-Time Hours: 106106 Extracurricular:Extracurricular: 66

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If you can talk the talkIf you can talk the talkYou can walk the dogYou can walk the dog

Thank you for your Thank you for your consideration ofconsideration of

THE DOG WALKTHE DOG WALK