john lewis collaboration: extracts
DESCRIPTION
LONDON SYASDJASID YESTRANSCRIPT
![Page 1: John Lewis Collaboration: Extracts](https://reader034.vdocuments.mx/reader034/viewer/2022052416/568c37ac1a28ab02359c679c/html5/thumbnails/1.jpg)
![Page 2: John Lewis Collaboration: Extracts](https://reader034.vdocuments.mx/reader034/viewer/2022052416/568c37ac1a28ab02359c679c/html5/thumbnails/2.jpg)
Demographic
Behavioral
Geographic
Psychographic
Who is our consumer?
![Page 3: John Lewis Collaboration: Extracts](https://reader034.vdocuments.mx/reader034/viewer/2022052416/568c37ac1a28ab02359c679c/html5/thumbnails/3.jpg)
Behavioral Brands: Hacke2, Reiss, Fred Perry, Barbour, Paul Smith Interests: All sports, especially cricket and tennis Car: Small starAng car eg Mini, Mother’s old car before buying new 4x4 Occasions: Lots of garments for work, looking for casual clothes that reflects his smart style
Geographic From: Rural England Currently Lives: City of University or Profession eg. London, Birmingham, Manchester Source of Clothing: Usually BriAsh, however customer isn’t too driven by source of clothing
Demographic Age: 21-‐30 Gender: Male NaAonality: BriAsh EducaAon: Private/Well Respected High School, High Profile University OccupaAon: University Student / Recently Graduated Young Professional
Psychographic Lifestyle: Likes the ‘finer things’ Values: Good quality, simplicity, masculine clothing and smart tailoring A^tude: The smarter the dress, the smarter the person
![Page 4: John Lewis Collaboration: Extracts](https://reader034.vdocuments.mx/reader034/viewer/2022052416/568c37ac1a28ab02359c679c/html5/thumbnails/4.jpg)
![Page 5: John Lewis Collaboration: Extracts](https://reader034.vdocuments.mx/reader034/viewer/2022052416/568c37ac1a28ab02359c679c/html5/thumbnails/5.jpg)
![Page 6: John Lewis Collaboration: Extracts](https://reader034.vdocuments.mx/reader034/viewer/2022052416/568c37ac1a28ab02359c679c/html5/thumbnails/6.jpg)