ionSearch 2012

John Hickling

Blueclaw

More than just first place Making your search listings more appealing to click

Reviews, Reviews, Reviews

• Offsite reviews o Get star ratings on your listings

o Monitor reviews and report the

inappropriate/malicious

o Reviewing you as a Retailer

• Onsite reviews

o Send follow up emails

o Encourage social sharing of reviews

o Reviewing the product

• Incentivise customers to leave reviews

Reviews

Result:

Product Videos

• Video recording now accessible to all

• What to cover

o Product Demonstration

o Product Review

o Unboxing

o Instructional Videos

• Show your passion

• XML Document submitted via Webmaster Tools

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">

<url>

<loc>http://www.myonlineshop.com/my-super-awesome-product.html</loc>

<video:video>

<video:thumbnail_loc>http://www.myonlineshop.com/media/videos/super-awesome-product.jpg</video:thumbnail_loc>

<video:title>The Super Awesome Product 2012</video:title>

<video:description>We demonstrate the new super awesome product and how it betters last years super awesome product

</video:description>

<video:player_loc allow_embed="no">

http://www.myonlineshop.com/videoplayer.swf?video=superawesomeproduct</video:player_loc>

<video:duration>120</video:duration>

<video:uploader info="http://www.myonlineshop.com/users/johnboy">John Hickling</video:uploader>

</video:video>

</url>

</urlset>

Video Sitemap

Video Sitemap

Result:

Video Sitemap

Bonus points - link the uploader field to Google plus

HTML Schema

• Pass structured data to the search engines

regarding your product catalogue.

• Product data

o Name, Desription

o Price / Offers

o Manufacturer / Model

o Review Summary

• Search Results / Categories

o Number of Results

o Breadcumbs

HTML Schema

Result:

More About HTML Schema...

Jono Alderson

11:45 - 12:05

Main Auditorium

Google Shopping / Froogle / Merchant Centre / Google Content / Base

• Can drive up to 15% of sales

• Ensure prices and shipping costs are

accurate and up to date!

• Add tracking to URLs

• The more data you provide the better

o Especially EAN / UPC / MPN

Google Shopping / Froogle / Merchant Centre / Google Content / Base

Result: