john ellett, nfusion
DESCRIPTION
TRANSCRIPT
OVERWHELMING COMPLEXITY?
ORUNPRECEDENTED OPPORTUNITY?
CUSTOMERS ARE DIGITALLY ENABLED AND SOCIALLY CONNECTED.
THEIR DECISION JOURNEYS HAVE SHIFTED.
TRADITIONAL CAMPAIGNSVS.
CONVERGED CAMPAIGNS
BRAND IDEA
PAID
EARNED
BRANDEXPERIENCES
PAID
EARNED OWNEDOWNED
stories.sandisk.com
THE CMO MANIFESTOBy: John Ellett, CEO, nFusion
I’M NOT HERE TO MAINTAIN THE STATUS QUO BUT TO BE A LEADER OF POSITIVE CHANGE
FOR MY ORGANIZATION.
CHANGE AGENT
WE CAN DO ANYTHING, BUT WE CAN’T DO EVERYTHING, SO WE MUST BE FOCUSED
AND INTENTIONAL IF WE ARE TO BE GREAT.
PURPOSEFUL
MY EARS WILL BE OPEN, MY HAND EXTENDED AND MY MIND ACTIVE. TRUST WILL
BE BUILT ONE RELATIONSHIP AT A TIME. AND WE WILL
SUCCEED TOGETHER.
COLLABORATIVE
I WILL BRING FOCUS WHERE THERE IS AMBIGUITY, CLARITY
WHERE THERE IS CONFUSION AND INSPIRATION WHERE
THERE IS DOUBT.
BOTH-BRAINED
WE WILL EMBRACE FEEDBACK, STAY ATTUNED TO
MARKET DYNAMICS, LEARN WHAT WORKS AND OPTIMIZE
ACCORDINGLY.
ACCOUNTABLE
BY REMAINING RESILIENT, RESPONSIBLE AND
RELENTLESS, WE WILL PROVE THE SKEPTICS WRONG AND
EXECUTE BRILLIANTLY IN SPITE OF THE CHALLENGES
WE ENCOUNTER.
COURAGEOUS
ABOUT NFUSION
Partner with
MARKETING CHANGE AGENTSto do remarkable things in anever-changing digital world.
INITIATIVES
BRANDRevitalization
DIGITALTransformation
SALESAcceleration
CUSTOMER ENGAGEMENT FRAMEWORK
IN-CHANNELPromotional Displays
Partner Enablement ToolsDigital POS
BRAND.COMSocial.com/Brand
Landing PagesEngagement Content
Multi-device
PAIDDisplay AdvertisingMobile Advertising
Traditional AdvertisingPaid SearchPaid Social
OWNEDOrganic Search
Content MarketingEmail
EARNEDSocial Platforms
Product Review SitesBloggers /Vloggers
Forums
MA/CRM SYSTEMS
INSIGHTS ANDSTRATEGY NURTURE PROGRAMS
SALESSALES ENABLEMENT TOOLS
®
®
B2B Technology
Consumer Electronics
Durables
Financial Services
Food and Beverage
Healthcare
Restaurant
Retail
Telecom
CLIENTS