‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13‘00‘99‘98‘97 Today

EXPERIENCE

CREATIVEPASSIONATEDEDICATED

a.

c.d.e.f.g.

I’m an enterprising marketing professional with over 12 years of cross-cultural experience in guiding organizations and individuals in visioning a marketing strategy, creating and positioning brands, determining strategic business direction and executing aggressive project plans.

a. Branding Strategist & Executive Coach @ johnantonios.com

b. Regional Head of Marketing @ SUBWAY• Successfully developed the marketing strategies on local, national, & regional level for 18 countries, covering the Middle East & Africa region

• Localized the brand’s marketing e�orts to cater to the region’s need

• Established the �rst regional advisory board for SUBWAY (for the Arabic speaking countries) and subsequently developed a regional marketing strategy to cater to that region.

• Reported directly into SUBWAY’s International Marketing Director in the US

c. Food Business Unit Manager @ Gabriel Bocti s.a.l.

d. Senior Brand Manager @ Antoine Massoud

• Merit of restructuring the Marketing Department of Gabriel Bocti S.A.L

• Distinction of initiating the split in the portfolio, separating the Food from the Non-Food

• Assumed the role Business Unit Manager for the Food Division (which represented %60 of the total revenue of the company) and led the complete restructuring project.

• Successfully managed blue chip brands like Elle & Vire, Regilait, Bonduelle, Haribo, and Langnese

• Steered a wide gamut of activities like Strategic Planning, Branding, P&L analysis, Training, Recruitment & Assessment and Team Management

• Managed 6 brands, which make up around %40 of the total company turnover. Some of the brand included: - Kellogg’s, which constitutes more than %30 of total company turnover - Bridel & Société Roquefort, which represent another %5

• Played a signi�cant role in increasing the PBO of Kellogg’s from %22 to %25 in 2005

• E�ciently reduced the loss due to short life of dairy products of Bridel by managing inventory and ordering process / quantities, which led to an instant increase in PBO of 8 percentage pts

• Facilitated functions like Brand Analysis, Planning and Budgeting, Teamwork

JOHN ANTONIOS

MARKETING PROFESSIONAL

b.

‘14

Branding & Marketing:Catering mainly to startups and small sized businesses, I handled branding projects from A to Z - including (but not limited to):

- Brand Strategy- Name conceptualization & creation- Logo conceptualization- Brand story & unique selling proposition

Personal Branding - One-on-One Coaching:I work with in�uencers (authors, speakers, coaches, consultants, executives, politicians, entrepreneurs) who want to pro�t from their ideas and take control of their careers and business success. I help them uncover their unique value to their target audience and then develop a practical, distinc-tive way to express their personal brands online, resulting in the attraction of the right opportunities.

Aside from the digital branding projects and one-on-one caoching, I’ve successfully delivered a handful of workshops and keynote speeches on the subjects of branding, personal branding, digital strategy, social media, and much more.

Some of my clients:

- Online Channels (Website Creation)- Social Media Channel setup- Online Communication Strategy - Online Media Buying

Branding:- Amre Moussa - Presidential Campaign - Keys'n Cords - Music Academy- Juliette Rose - Tailored Venue Dressage

Workshops:- Microsoft - Egypt- Grenoble Graduate School of Business (France)- Leading Minds - Lebanon

Keynote Speeches:- TEDx- American University of Cairo- Ahram Canadian University

) :*ME@JOHNANTONIOS.COM JOHNANTONIOS.COM0096170204005 .P.O.B. 70529 ANTELIAS - LEBANON

EDUCATION

PROFESSIONAL CERTIFICATIONS

2001 - BABusiness AdministrationAmerican University of Beirut - Lebanon

2005 - MSInternational BusinessGrenoble Graduate School of Business - France

2015 - DBA (in progress)Research Topic: Exporing the Relevance of Employer Brandingin the Context of UnemploymentGrenoble Ecole de Management - France

2010 - Post Graduate DiplomaManagement ConsultingGrenoble Graduate School of Business - France

2012 - Licensed PractitionerNeuro-Linguistic ProgrammingNLP Life Training - Richard Bandler - London

2012 - Certi�cateCerti�ed Personal Branding StrategistReach Communication Consulting, USA

2011 - Certi�cate360Reach Certi�ed AnalystReach Communication Consulting, USA

MY GLOBAL FOOTPRINT

LANGUAGES

English: Fluent

Arabic: Native

French: Conversant

SKILLS

Marketing/Branding

Social Media

Executive Coaching

Management Consulting

Personal Development

Teaching

Public Speaking

Workshop Building

IT SKILLS

INTERESTS

MS O�ce Keynote

Illustrator

Photoshop

iMovie

OS Windows/Mac

ExpertAdvancedBasic

Novice

11

4

4

4

5

7

12

3

Years

John is in a league of his own when it comes to marketing communication. He fully comprehends today’s online world, which is a breath of fresh air in a world still stuck using traditional media. John brings a deep passion for success roaring behind him and his dedication to anything he puts his hands on is quite evident upon working with him.

Ali MokdadSenior CopywriterMEMAC Ogilvy

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As a client for one of John’s consulting engage-ments, I found John to have a unique mix of creativity and structure; of strategic big picture thinking and persistence for implementation; of independence and of team collaboration; of the love to learn and the love to teach. If you are looking for presentations with �air and projects completed in a unique and exceptional manner, I highly recom-mend John for your next consulting project.

Sharon CrostSocial Media ManagerHitachi Data Systems

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RECOMMENDATIONS

PUBLICATIONS

LEVANT Countries

GCC Countries

USA

France, Greece, Italy, UK, Switzerland, Finland, Amsterdam,Cyprus

Pakistan, South Korea

My thought leadership in social media has been featured in the following publications

eBook- #Privacy Tweet - by Lori Ru�

- Embracing Twitter - coauthored

eNewsletterYOUnique Newsletter

by Reach Communication Consutling

BooksZakelijk Twitteren voor beginners

by Carlijn Postma

MagazinesCommunity Times Egypt

“Why Should Your Business Care about Social Media”