Johan Wahlberg Head of Distribution Strategy

TV + web

= true

TV + web

= true

Broadcast

One-to-many

On demand

Audience engagement

User experience Rights

Video formats

DRM

"Standards"

on demand

digital-tv box

All works together - what, when, where?

web TV

mobile

Web to TV

Social

Media

• 1996 – News

• 2006 – SVT Play

• 2009 – New design

• 2012 – Responsive

• 2005 – Nyhetstecken

• 2010 – SVT Play

• 2008/09 – tv-box

• 2010 – Adaptive

• 2013 – TV-screen

• TV is a screen.

• TV-like quality.

• Internet in many things.

• Wild west of "standards".

SVT Play on different screens

+41%

+24%

+20%

+73%

+27%

Unique visitors svtplay.se (video)

average per week

Unique starters per week

svtplay.se (video)

Linear TV over Internet just started

Is Internet ready?

Programs produced for the web We are only in the early stages of an interesting journey...

SVT Play - Responsive design

User friendly.

Challenge to build.

• One web site for all devices and screens.

• Based on new web thinking: responsive design.

• Dynamically adjustable to different screen sizes.

Focus on web apps,

Avoiding native apps.

A challenge to create navigation in a

fragmented world, where the simplicity of linear

TV and general structure is changing.

Technology is great but,

How will we develop ideas, produce and publish TV programs and services?