joel baskin portfolio

JOEL BASKIN

[email protected]

Portfolio

Education

ExperienceResearchDesignProcess

Education

Masters of HCI from Carnegie Mellon (HCII) Hybrid program of Design, Psychology, and Computer Science

Added coursework in software engineering and project management from Software Engineering Institute (SEI)

Masters Project – Digital photo album hosted on Tablet PC Utilized handheld form-factor with stylus input Automated loading and sorting of photos for ease of use Optimized tasks for labeling, recall, and display Included controls for rotation, cropping, and brightness control Conducted user testing with over 100 people from around the world – with zero

budget

Independent Study Project Presented paper at CHI Comparison of Cognitive Models (GOMS and KLM) Link to

abstract

Each type of cognitive model predicts different total time for the same task – why do they not match and how is this useful?

Analyzed motor and mental processes for task repeated 1000 timesusing keyboard and mouse for data input

KLM models serial processing and predicts novice use/start of the learning curve GOMS models parallel processing and predicts expert use/plateau of learning curve

EducationExperienceResearchDesignProcess

Experience

UX/IA Designer for PlayNetwork (Current) Designing and prototyping (Balsamiq) internal app for curating and delivering

music and messaging to high-end retail clients (starbucks) Designing and prototyping (Axure) device controller/music player for mobile,

tablet, and desktop Researching, defining requirements, designing, and prototyping (Axure) device

management dashboard and monitoring web app for use by 4 departments Researched, designed, and prototyped (Balsamiq) iOS app for provisioning and

tracking devices and their work orders

Sr. UX Designer for zulily Designed UX of new features and larger fixes for internal app that collected and

prepared data for extremely large and fast-paced daily-deal site. Emphasis on scale, ease of use, speed, and accuracy.

Designed interaction and screens, ran usability testing, trained buyers, and handled support for rewrite of the product-ingestion and matching process, as well as the product-editing and event setup tasks.

Sr. UX Designer for Microsoft (Ramp) Resolved issues, updated, and maintained UX Style Guide for site redesign using

Windows 8 styles Identified and resolved issues, updated redlines and comps, and charted future

work for Operations Center and User Management work streams before initial release


Experience

UX Designer for All Star Directories Redesigned content, list, and form pages for lead generation sites Refactored pages for mobile, ran usability tests on new designs Attended Conversion Conference, with emphasis on Persuasive Design

Sr. Product Designer/UX Designer for Microsoft (Robotics Group) Designed and wireframed features across Voice UX, Gesture and Natural UX, and

Graphical UX Designed and ran user research on Voice UX Created journey and touchpoint diagrams of the customer experience for the

box, the store, set up, and first use

UX Designer for Vertafore Defined the UX for V1 web-app for user profile and license management Prototyped and wireframed in iPlotz and creating mockups in Photoshop

UI Designer for Verdiem Brought in at Sprint 7 of 10 to design Surveyor Admin Console G2, a Flex web

app for enterprise power management Wireframed in Visio, animated them in PowerPoint for reviews and user testing


Experience

Sr. UX Designer - UX Engineering Manager for Isilon Systems Managed UI team for admin console of a storage appliance

Designed major features for several releases

Initiated repeatable design process for new features

UI PM for Microsoft Security products Forefront Client Security v2

Forefront Client Security

Windows Vista Firewall Control Panel (Aero and Windows Standard versions)

Behavior Blocking, codename “Mako” (only project not released)

UI Designer for Lotus Notes client New features for Mail, To Do, Calendar

UI Designer for Syteline ERP software Initiated role and design processes


Work Samples

PlayNetwork All Star Directories Microsoft Robotics Group Vertafore Verdiem Isilon Microsoft Security Group Lotus/IBM Symix


Mobile Music Player/Device Controller Interactive Prototype in Axure (10 total

pages)

PlayNetwork EducationExperienceResearchDesignProcess

Rich Prototyping in Axure Device Management Console

PlayNetworkEducationExperienceResearchDesignProcess

Interactive Prototyping in Balsamiq Music Curation application

PlayNetworkEducationExperienceResearchDesignProcess

All Star Directories Navigation and site map highlighting user path to

conversion (green and orange), and away (gray)


All Star Directories

Competing versions of listing page (Visio)

Redesigned listing page as implemented (click to view live)


Microsoft Robotics

Designs from Robotics group protected under non-disclosure agreement Menu system for gesture control Customer experience diagram of purchase-

to-setup scenarios and opportunities to delight


Vertafore Identity Manager

Wireframe of pages and navigation flow for 3 user roles (Visio)


Vertafore Identity Manager

Annotated wireframe of product used to spec/demonstrate design and interaction for remote dev team

Interactive wireframe used for user testing (constructed using iPlotz, between Balsamiq and Azuxe in functionality)


Verdiem Surveyor 6.0

Wireframes showing current and future releases (Visio)


Verdiem Surveyor 6.0

High Fidelity Mockups branded for Verdiem and Cisco


Isilon Admin Console

Clean, easy to read and understand, pleasing Standardized CSS for improved consistency and ease of

implementation


Microsoft Stirling (FCS v2)

Driving ‘critical visibility’ feature

Designing fully customizable dashboard

Designing reports across 8 protection technologies and 3 feature teams

Navigation uses contextual links within charts for drilling into data



Using affinity diagrams to create personas and scenarios



Socializing the design within the team


Microsoft Forefront Client Security

Drove UX team to RTM and Ship (Spring 07) Filled Design, User Research, and PM roles Demo at

http://www.microsoft.com/forefront/clientsecuritydefault.mspx

EducationExperiencePreparationDesignProcess

Created visual representations to clarify complicated interaction and data models

Microsoft FCSEducationExperienceResearchDesignProcess

Presenting new functionality to the team

Increasing visibility across the team

Driving buy-in

Microsoft FCSEducationExperienceResearchDesignProcess

Microsoft FCS

Conducted User Research and Usability

Designed tests

Scheduled sessions

Ran sessions Reported

results Pushed

changes into product


Microsoft FCS

Communicating changes across milestones


Microsoft FCS

Presenting estimates and defending features


Teaching at Microsoft

For Premier Partners(quoted by attendee at conference 8 years later)

For internal dev teams


Firewall Control Panel

Before Cannot easily diagnose

problems Cannot change settings

easily nor predict final state

After Common tasks are presented first Important information presented

on opening page


Windows Firewall Control Panel

Information architecture

Flow diagrams UI Maps


Lotus Notes Mail

Designed new toolbars framework for client

Dockable

Auto-Resizing

Drag and drop customization

Designed pioneering email and chat integration

Other features

Quickrules for folders (later copied in Outlook)

Folder indicators for new mail in child folders (usability problem in Outlook)

Blacklisting of spam


Active names in emails are fully editable

Full range of IM options are presented in multiple contexts

IM action button on far left to avoids buttons changing positions when IM is not active

IM incorporated into meeting requests

Lotus Notes Chat IntegrationEducationExperienceResearchDesignProcess

Symix Syteline

Sole UI Designer on product with1800 screens to convert from green screens to Windows

Design was all about correct task flow, organizing complexity, speed of use, and error prevention

Instituted design process that collected context experts and stakeholders from across the company to collaborate on design


Joel Baskin

For more information [email protected] 425.766.3947

Education

ExperienceResearchDesignProcess

joel baskin portfolio

Software

experience ux designer

use ux designer

voice ux

natural ux

graphical ux

experience uxia designer

user research

project management