Joe McNally

The language of Light

Who is Joe McNally?He is an internationally aclaimed photographer:

- Nikon Ambassador

- One of the 100 most important people at photography, by American Photo Magazine.

-Nat Geo photographer

He has described himself as a generalist, because of his hability for photoshooting on a very large range of styles and genres.

Photographer’s Duty Joe McNally said, in his master class last week, we were living on a visual era.

And that because of our relationship with tecnology, we were constantly producing and reading image, tough how ephemeral it could be...

So, the task of a photogrpher, in his words, was to create memory

The lord of the Flashes

After defining what photography was, Joe McNally talked about how to technically construct a photography by the use of artificial light, wich is what he does the best. So he said there was three things to considerate when using flash: Color DirectionQuality

The language of Light

Finally, he concluded his master class speaking about-light as the main substance of a photography. Light (into the principles of color, direction and quality) has its own way to say things, it leads the scene to a determinated meaning to someone,He said photography was about emotions.