joe kraus

social

is the new black

killer apps

®

friendster

3 trends

1. information discovery is changing

status messages

This is the best candy place I know of... For one birthday I bought Angie a 25 pound box of them.

http://www.oldtimecandy.com/

I *love* Valomilks, which you can't get anywhere else. Basically the sweetest thing on the planet.

11:25 AM Katie: http://idreamofcake.com/ ask shinmin to make you something special. she is friends w/ marissa and marissa invested in the company

11:25 AM Katie: http://idreamofcake.com/ ask shinmin to make you something special. she is friends w/ marissa and marissa invested in the company

2. how we share is changing

active

passive

motivations for sharing

What are my friends up to?

Keep my friends posted

Extremely interested in what my friends are doing

Convinced my friends are uninterested in me

High social activation energy for the sender

“Look at me!”

“I’m important”

Result: we share a lot less than we could/should/want to

Example

‘I didn’t know Joe got a new car’

“I’m not that self-important”

separating access from notification

Clay Shirky: “publish, then filter”

result? we share much more

3. Social sites to social web

“social”

“do”

site

transition

user-generated content

“do”

site

concept

social

site

Web-wide concept

IdentityAuthorization

Apps

OpenIDOAuthOpenSocial

Google Friend ConnectBringing Friends to Every Website

IdentityAuthorization

Apps

OpenIDOAuthOpenSocial

3 trends

• Discovery: from solitary to social• Sharing: from active to passive• Social: from site to web-wide