Joe BarrowExecutive Director, The First TeeExecutive Director, The First Tee

A Program Update for GOLF 20/20

MissionMission

To impact the lives of young people by To impact the lives of young people by providing learning facilities and educational providing learning facilities and educational programs that promote character programs that promote character development and life-enhancing values development and life-enhancing values through the game of golf.through the game of golf.

The First TeeThe First Tee

Honorary Chairman Honorary Chairman Former President George BushFormer President George Bush

Founding PartnersFounding Partners

R

Phase II – (January 2001 – December 2005)

GOALSPhase II – (January 2001 – December 2005)

GOALS

• Introduce the game of golf and its values to Introduce the game of golf and its values to 500,000 young people500,000 young people

• Expand the number of dedicated facilities to Expand the number of dedicated facilities to 250 (open or in development)250 (open or in development)

• Establish 500 Affiliate relationships with golf Establish 500 Affiliate relationships with golf facilities for further access to the game and facilities for further access to the game and to The First Tee Life Skills Experienceto The First Tee Life Skills Experience

ParticipantsAs of 9/30/05ParticipantsAs of 9/30/05

20022002 20032003 20042004 2005200520012001In thousandsIn thousands

Total Participants Cumulative GoalGoal

Cumulative Total Total Certifying Participants

40 40 40 45 45 4040 43 30 3353

18

216250

40 40 40 45 45 4040 43 30 3353

18

216250

Facilities OpenedAs of 9/30/05Facilities OpenedAs of 9/30/05

20022002 20032003 20042004 2005200520012001

GoalGoal

Cumulative GoalCumulative Goal

Total Facilities OpenedTotal Facilities Opened

Cumulative TotalCumulative Total

1998-20001998-2000

0

50

100

150

200

250

2001 2002 2003 2004 2005

Affiliate RelationshipsAs of 9/30/05Affiliate RelationshipsAs of 9/30/05

GoalGoal

Cumulative GoalCumulative Goal

Total Affiliate RelationshipsTotal Affiliate Relationships

Cumulative TotalCumulative Total

20012001 20052005

ParticipantsParticipants 60,00060,000 627,000627,000

FacilitiesFacilities 8383 216216

AffiliatesAffiliates 102102 606606

Phase II – AchievementsAs of 9/30/05Phase II – AchievementsAs of 9/30/05

Snapshot of InformationParticipant ProfileSnapshot of InformationParticipant Profile

All All ofof

2001-20052001-2005 Golf*Golf*

MaleMale 66%66% 75%75%

FemaleFemale 34%34% 25%25%

*National Golf Foundation*National Golf Foundation

All ofAll of2001-20052001-2005 Golf*Golf*

Snapshot of InformationEthnicity StatisticsSnapshot of InformationEthnicity Statistics

CaucasianCaucasian 51%51% 84%84%

African AmericanAfrican American 26%26% 6%6%

Hispanic AmericanHispanic American 10% 10% 5% 5%

Asian AmericanAsian American 5% 5% 4% 4%

OtherOther 8% 8% 1% 1%

*National Golf Foundation*National Golf Foundation

Snapshot of InformationAge StatisticsSnapshot of InformationAge Statistics

2001-20052001-2005

Ages 5 – 8Ages 5 – 8 20%20%

Ages 9 – 13Ages 9 – 13 57%57%

Ages 14 – 18 Ages 14 – 18 23%23%

Insert School Video (To Come)Insert School Video (To Come)

2003/20042003/2004 2004/20052004/2005 2005/20062005/2006

StudentsStudents 50,000 50,000 150,000 150,000 300,000 300,000

SchoolsSchools 130 130 320 320 800 800

CommunitiesCommunities 8 8 25 25 50 50

National School Program National School Program

Economic Impact of The First Tee Economic Impact of The First Tee

The First Tee Enterprise - 2005The First Tee Enterprise - 2005 20042004

Estimated capital investmentEstimated capital investment $200M$200Min facilitiesin facilities

Estimated value of land madeEstimated value of land made $165M$165Mavailable to The First Teeavailable to The First Tee

Estimated consolidated annualEstimated consolidated annual $ 55M$ 55Moperating budgetsoperating budgets

Full-time and part-time staffFull-time and part-time staff 1,100 1,100

VolunteersVolunteers 4,400 4,400

20052005

$250M$250M

$200M$200M

$ 70M$ 70M

1,5751,575

6,3006,300

The First Tee Network Report*The First Tee Network Report*

20032003

Aggregate revenueAggregate revenue $16.2M$16.2M

Median revenueMedian revenue $120K$120K

Aggregate expensesAggregate expenses $15M$15M

Median expensesMedian expenses $95K$95K

*Based on IRS form 990Based on IRS form 990

20042004GrowthGrowth

$21M$21M 30% 30%

$145K$145K 15% 15%

$19M$19M 27% 27%

$100K$100K 5% 5%

Enrolled inEnrolled inThe First TeeThe First Tee 228,000228,000 $1,041$1,041 $237.3M$237.3Mthrough 9/30/05through 9/30/05

New Golfer Spending – Phase IINew Golfer Spending – Phase II

* National Golf Foundation/GOLF 20/20* National Golf Foundation/GOLF 20/20

50%50% 114,000114,000 $1,041$1,041 $118.7M$118.7M

Non-structuredNon-structured 114,000114,000 $608$608 $69.3M$69.3Mintroductionintroduction

ProjectedProjected AverageAverage Economic Economic

Number of Number of Annual Annual Impact Impact ParticipantsParticipants Spending* Spending* (in millions) (in millions)

Parent PSA VideoParent PSA Video

Phase III – (January 2006 – December 2010)

GOALSPhase III – (January 2006 – December 2010)

GOALS

4 Million4 MillionYoung PeopleYoung People

or Bust!or Bust!