joe barone. agenda 1. background 2. seminar goals 3. five steps to success in the marcellus shale 4....
TRANSCRIPT
Joe Barone
1. Background
2. Seminar Goals
3. Five Steps to Success in the Marcellus Shale
4. Case Study – www.MarcellusShaleJobs.com
5. Questions
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1. Advertising and Marketing -- Philadelphia
2. Poster Child for Penn State Webinar Series
“Your Business and Marcellus Shale”
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PA Gas Directory, LLC
1. Provide you with the marketing and sales strategies that can help you be successful in selling to the natural gas industry.
2 Give you the tools to market and sell to the tech savvy gas workers.
3.Have you leave the seminar with two or three ideas to improve your marketing and sales efforts.
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Hours Contracts – Master Service AgreementPayments TravelAttend ExposExpand your business
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Just Do It
Know Your Skills
“Find a niche and do it well”
Trucking
Welding
Lubricants
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Refine Your Message
What can you say that is meaningful about your company to the gas company that differentiates you from the competition?
30-second phrase
“We haul water and sand”
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Refine Your Message
“We haul water and sand. Most of our trucks are relatively new. Our drivers have been with us a minimum of 5 years. We drug test monthly and none of our drivers have had a DUI.”
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SO…… Know your target audience
What’s important to him/her relative to your business?
How will he/she learn about your business? How often must he/she hear your message? How many different ways can you reach him/her? What is the most effect means to communicate?
Remember .. High Tech – High Touch
Touch Expos Networking events Hotels/Sports Bars/Convenience Stores
Tech Web site Text Smart Phone Apps
Start Your Own Group
Wear something distinctive
Write something on yourbusiness card
Everyone is there to makecontacts
Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up,
One Strike and your out!
Case Study
What’s the biggest issue inthe Marcellus Shale region??
JOBS!!!!
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1. www.marcellusshalejobs.com2. Easy to navigate3. Subscription fee $9.954. Know who is the decision-maker
1. Outdoor advertising2. Radio 3. Public Relations4. WVIA-TV Program
Where’s the Marcellus Shale Jobs?
5. Online marketing – Search Engine Optimization
6. Call HR Directors – Free Trial
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First customer came from online – Rex Energy
Sale inroads, “but someone in Texas makes that decision”
Following up, Follow up, Following up
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