jobs & the economy are our issues too jon shure, center on budget and policy priorities budget...
TRANSCRIPT
JOBS & THE ECONOMY ARE OUR ISSUES
TOOJon Shure, Center on Budget and Policy Priorities
Budget Matters 2012 – Moving Washington ForwardCommunications Panel
Dec. 13, 2012
Let’s go surfin’
Frame Jobs/Economy
THENUse examples to support it
Q: Budget?
A: Jobs!
Not FOR taxes;
AGAINST hurting jobs
and economy
Talk upthe tradeoffs
Link to History
What we ALL want
Stress common sense
Honesty/ leadership vs.
politics/ expediency
Give the public credit
Acknowledge surface appeal…
then back to message
The value of values
Link to common good
Thank [email protected]