jobs related qns

7/29/2019 Jobs Related Qns

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WHAT IS MARKETING?

Marketing activities are numerous and varied because they basically include

everything needed to get a product off the drawing board and into the hands

of the customer. The broad field of marketing includes activities such as:

Designing the product so it will be desirable to customers by using tools

such as marketing research and pricing.

Promoting the product so people will know about it by using tools such as

public relations, advertising, and marketing communications.

Setting a price and letting potential customers know about your product

and making it available to them.

WHAT IS SALES?sale is the bussines activity through the company

will make profit through higher sales volume.

Sale starts from the product.In sale their is no need of sales promotion and

advetisement.

In the sale the customer is the last link.

In the sale the company or the sales doent think about the customer

satisfaction.

DIFFERIANTIATE SALES & MARKETING?

Marketing is an ocean and sales is a drop of water.

marketing is the business activity which governs

and direct the flow of goods from the manufacturer to

consumer.

sales is also a business activty which start from the

product.

marketing aims profit through coustomer satisfaction but

sales aims profit through higher sales volume.

In marketing customer is purpose of business and treated as

the fem.

but in sales the customers are treated as the last link in

the chain.
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WHAT IS THE ROLE OF SALES IN MARKETING?

Marketing is an ocean sales is a drop of water but the that drop of water is most important

for the ocean to survive.

Sales is the final activity for which every planning & decisions are made Sales can be said the

heart beat of marketing all thing well if heart beats stop a human being dies similarly if

everythings goes well planned but finally if sales persons are not able to deliver all collection

of data, research, money & time go waste.

The 7 Ps of Services Marketing

The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given thnature of services, the implications of these are slightly different in case of services.

1. Product: In case of services, the product is intangible, heterogeneous and perishable. Moreover, its production andconsumption are inseparable. Hence, there is scope for customizing the offering as per customer requirements and thcustomer encounter therefore assumes particular significance. However, too much customization would compromise standard delivery of the service and adversely affect its quality. Hence particular care has to be taken in designing theoffering.

2. Pricing: Pricing of services is tougher than pricing of goods. While the latter can be priced easily by taking into accou

material costs, in case of services attendant costs - such as labor and overhead costs - also need to be factored in. Trestaurant not only has to charge for the cost of the food served but also has to calculate a price for the ambience proThe final price for the service is then arrived at by including a mark up for an adequate profit margin.

3. Place: Since service delivery is concurrent with its production and cannot be stored or transported, thelocation of the service product assumes importance. Service providers have to give special thought to wherethe service would be provided. Thus, a fine dine restaurant is better located in a busy, upscale market asagainst on the outskirts of a city. Similarly, a holiday resort is better situated in the countryside away fromthe rush and noise of a city.

4. Promotion: Since a service offering can be easily replicated promotion becomes crucial in differentiating aservice offering in the mind of the consumer. Thus, service providers offering identical services such asairlines or banks and insurance companies invest heavily in advertising their services. This is crucial inattracting customers in a segment where the services providers have nearly identical offerings.

We now look at the 3 new elements of the services marketing mix - people, process and physical evidence - which

are unique to the marketing of services.

5. People: People are a defining factor in a service delivery process, since a service is inseparable from the

person providing it. Thus, a restaurant is known as much for its food as for the service provided by its staff.The same is true of banks and department stores. Consequently, customer service training for staff hasbecome a top priority for many organizations today.

6. Process: The process of service delivery is crucial since it ensures that the same standard of service isrepeatedly delivered to the customers. Therefore, most companies have a service blue print which providesthe details of the service delivery process, often going down to even defining the service script and thegreeting phrases to be used by the service staff.


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7. Physical Evidence: Since services are intangible in nature most service providers strive to incorporatecertain tangible elements into their offering to enhance customer experience. Thus, there are hair salonsthat have well designed waiting areas often with magazines and plush sofas for patrons to read and relaxwhile they await their turn. Similarly, restaurants invest heavily in their interior design and decorations tooffer a tangible and unique experience to their guests.

1. The 4 Ss of Marketing Conceptual Framework

2. Introduction The4Ps of marketing have been the core of marketing

and built on since 1957. Are they appropriate to fully explain the current

21st century marketing. No the world has changed Rapid globalisation

Internet / Social revolution Greater customisation Move to one to one

communication with customers via social media.

3. The 4 Ss 1. Service Dominant 2. Social Interaction 3. Sales

Engagement 4. Superior Knowledge

4. The 4 Ss of Marketing

5. Service Dominant A realisation that Goods (Product) service logic

(GSL) is being enhanced by a Service dominant logic (SDL) That service

elements of a product offering are far greater and more profitable than the

product elements example: Apple iPod + Apple iTunes = Apples SDLoffering.Source: Vargo and Lusch (2004) Evolving a New Dominant Logic

of Marketing,Journal of Marketing, Volume: 68, Page 1-17

6. Social Interaction Environment Market structure Dynamism

Internationalisation Channel position Social system Atmosphere

Power/dependence Co-operation Closeness Expectations Organization

Organization Technology Long term relationships Technology Structure

Institutionalisation, Adaptations Structure Strategy Strategy Interaction

Process Individual Individual Aims Aims Experience Short term exchange

episodes Experience Skills Products/services Skills Information Financial

SocialSource: Adapted with permission from Hkansson (1982, p24)

7. Sales Engagement Sales are the connector and sculptor of business

relationships That offline and online gaining and retention of customers is


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crucial Need to identify new market segments of Blue Ocean are

importantSource: W. Chan Kim and Renee Mauborgne (2004) Blue Ocean

Strategy,Harvard Business Review, October 2004, Page 69

8. Superior Knowledge Knowledge is the defining competitive advantage

today for sales and marketing professionals It encompasses Critical

thinking Brainstorming Creativity Calculated risk taking

Entrepreneurship

9. The Social Marketing Mix The 4Ss enable a more contemporary look

at business marketing today. Embedded is service dominant logic, co-

creation and relationship interaction with your customer. It is a customer

centric view of sales and marketing. The social marketing mix works

together to reinforce your value proposition and grow your business.

WHAT IS MARKETING MIX?

A planned mix of the controllableelementsof aproduct'smarketingplancommonly termed as 4Ps: product,price, place, andpromotion.These four elements are adjusted until the rightcombinationis found

thatservestheneedsof the product'scustomers, whilegeneratingoptimumincome. Sometimes thefirstP (Product) is substitutedbypresentation. See alsomarketingandmega marketing

Read more:http://www.businessdictionary.com/definition/marketing-mix.html#ixzz2LRkpzukM

10 POINTS OF A GOOD SALES PERSON?

1. The ability to listen: Good salespeople are the ones who listen to their customers.

Salespeople who come to a customer and immediately break into a semi-automatic

sales pitch will have a hard time understanding the clients real needs as he

pontificates. The sales star will listen, process what he hears, and will, to the degree

possible, adapt his business proposal in a way that will meet the clients genuine

requirements.

2. A desire to learn: Customers tend to trust a salesperson who knows what hes talking

about, and tend to lose interest at the first mistake made by a salesperson who clearly
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came to the sales call unprepared. The star will study, ask, dig for details, and will

come to the client only after doing his homework.

3. Communication skills: The star will recognize the characteristics, needs, and sore

points of the customer. By communicating openly, the star can become the clients

adviser. From the point at which the client is ready to listen, to analyze situations with

the salesperson and understand the ramifications, the sale is that much closer.

4. Building trust:One of the sales stars biggest assets is the ability to win the trust of

his customers. A customer who doesnt feel pressured, who believes he has the tools

and information to make an informed decision, and who feels hes getting the best

possible deal, will close the deal.

5. Creativity: In business, as in life, things never happen exactly the way you plan them.

Even if weve studied, listened and even won the clients trust, were still liable to

confront obstacles. The star will always know how to come up with alternative offers

and to surprise the customer with a proposal that will circumvent the problem and be

an offer he cant refuse.

6. Flexibility: We come with our proposal, and the customer comes with his demands.

The art of sales requires us to be flexible with the client, but also with our own

management; management, after all, is always going to be less flexible that the

salesperson who is in the midst of trying to make a deal.

7. Persistence: The clich that a good salesman who is thrown out the door will find his

way back in through the window is true. Persistence is will be the salespersons key

asset at times when the deal is rejected, when new competitors spring up, the tender

conditions change or the maximum price the client can pay is lower than what your

management has approved.

8. Knowing when to ask for help: Complicated sales may require more hands on deck.

The good salesperson will ask vice presidents or sometimes even the CEO to

participate in sales meetings. At other times, he may ask the support department

manager to come and display the companys commitment to service, or the marketing

manager to come and present his vision. The star will succeed in uniting them and

getting them to come to his aid willingly.

9. Knows when to get personal: The same personal chemistry that builds trust is

sometimes enhanced by encounters that are not strictly business. The sales star

never seems to rest; clients can reach him by cell phone 24/7, and he will make himself

available to play golf or tennis with one client, or invite another client out to dinner.

10.After Sale: A typical salesperson will close a deal and move on. The star, however, will

always stay in touch with his deal maker, calling before holidays or the New Year, or

stopping in for coffee or lunch ever time hes in the clients area.


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10 Best Foods and Beverage Company in India.

1. Nestl

Nestl is a Swiss Multinational Food and Beverage Company headquartered in Vevey,Switzerland. Nestl's deals in baby food, bottled water, breakfast cereals, coffee,confectionery, dairy products, ice cream, pet foods and snacks. Nescaf, Nestea, Sunrise,KitKat and Maggi are few of nestle brand products which are widely marketed in India. Andtalking about Maggi, it is one such noodle which we all have tasted for endless times since

our childhood.

2. PepsiCo

PepsiCo Inc. has its headquarter located in Purchase, New York, United States. Indra

Krishnamurthy Nooyi has been severing as the chief executive of PepsiCo since 2006.

PepsiCos foods division offers a wide variety of products such as Aliva, Cheetos, Kurkure,

Lays, Lehar Namkeen, Quaker Oats and Uncle Chipps.


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PepsiCos iconic refreshment beverages include Pepsi, 7UP, Nimbooz, Mirinda, Slice and

Mountain Dew. While its other popular products are Aquafina (packaged drinking water)

and Tropicana fruit juice.

Pizza Hut

Pizza Hut is an American restaurant chain and international franchise that offers a great

variety of delicious pizza along with side dishes including salad, pasta, breadsticks, and

garlic bread .

Double Cheese, Teekha Chicken Masala, Kadhai Chicken, Veggie Crunch, Tandori

Paneer.What shall you order first? For all pizza lovers, pizza huts are always their one

most sort after destination. You can enjoy an international dinning experience with your

family and friends while dinning at pizza hut Restaurants.

4. KFC

Indians were never so fond of eating fried chicken, unless KFC (Kentucky Fried Chicken)

arrived in India. KFC was founded by Harland Sanders, who first started selling fried

chicken from his roadside restaurant in Corbin, Kentucky, United States, during 1930s.


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Sanders was the one who pioneered the concept of restaurant franchising, and thus the first

"Kentucky Fried Chicken" franchise was opened in Utah in the early 1950s. Even after

Sanderss death in 1980, his image continues to be used for branding purposes.

Hindustan Unilever

In India, there is no general retail shop or a household, which does not accommodate

Hindustan Unilever products. HUL is one of India's leading producers of consumer goods.

It deals in foods, beverages, cleaning agents and personal care products.

As in this article we are mostly talking about food and beverage, so HULs few famous

products in this division are Bru, Kissan, Korr, Red Label, Lipton, Brook Bond Tai Mahal,

Modern Bread kwality Walls. HUL tea products give the Asili India Chai Ka Mazaa.

6. McDonald

Are you one among the 68 million customers who eat at McDonald's serving daily? This

number is huge right but it true. McDonald is one among the largest chain of fast food

restaurants in world. Few most popularly delicious food dishes of McDonalds are Mc

Veggie, Mc Chicken cheeseburgers, Veg Mc Muffin, Egg and Cheese Muffin, french fries,

breakfast menu, soft drinks, milkshakes and desserts.


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7. Amul

Amul, a dairy product manufacturing company, is jointly owned by 3.03 million milk

producers in Gujarat. Amul, since its inception in 1946, has spurred India's White

Revolution and made our country the world's biggest producer of milk and milk products.

Amul's produces a wide range of dairy products which includes Milk Powders, Milk, Butter,

Ghee, Cheese, Masti Dahi, Yoghurt, Buttermilk, Chocolate, Ice Cream, Cream, Shrikhand,

Paneer, Gulab Jamuns, Flavoured Milk, Basundi, Amul Pro Brand, Stamina Drink,

Mithaimate, Kool Koko Chocolate, Amul Kool, Masti Butter Milk; Kool Cafe, Amul's

Icecreams. Amul is a reputed brand, which maintains both quality and taste, toh jisne india

mein reh reh ke Amul butter ya amul ghee nahi khaya.toh ushne kya khaya!!!

8. Coca-Cola

The best TV Campaign Thanda Matlab Coca-Cola, with Aamir Khan as a Mumbai 'Tapori',

made every Indian thirsty for coca cola. A carbonated soft drink Coca-Cola is sold in stores,

restaurants, and vending machines all over the world. It is manufactured by The Coca-Cola

Company of Atlanta, Georgia.


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The Coca-Cola Company has also introduced other cola drinks under the brand name Coke.

Most common of these are Diet Coke, Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free,Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime

or coffee.

9. Kelloggs

Kellogg Company is a transnational food manufacturing company based in Battle Creek,

Michigan, United States. Kellogg is a major producer of cereal and convenience foods,

including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen

waffles, and vegetarian foods. The company's focuses mainly over providing high quality

nutritional food products at a reasonable price. Kelloggs brands include Corn Flakes,

Frosted Flakes, Rice Krispies, Special K, Pringles, Pop-Tarts and Nutri-Grain.

10. Haldiram's

Haldiram's is one of India's largest sweets and snacks manufacturers, based in Nagpur. It

was originally founded in 1937 by Gangabisenji Agrawal, as retail sweets and namkeens

shop in Bikaner, Rajasthan.


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Haldiram's Products range includes Sweets (Soan Papdi, Gulab Jamun, Besan Ladoo,

Rasgulla), Cookies, Sharbat (Badam, Pineapple, Kush, Mango, Orange), Minute Khana(Microwaveable Food), Papads, Pani Puri, Bhel Puri, Chips (Boletos, Takatak, Whoopies),

Royal Temptations (Packaged Dry Fruits), Gujrati Snacks, South-Indian Snacks, Nimbu

Masala, Mixture, Bhujiya and Namkeens.

Haldiram's also has a range of restaurants in major Cities on India. While hanging out with

friends and families in these places dont forget to taste Raj Kachori which is one of the most

popular snacks, served with different kinds of sweet and sour chutneys.

TOP 10 FMCG COMPANIES IN INDIA TOP TO BOTTOM

1Market Cap (Rs.Cr): 6,836.

Emami Group, with over 20,000 employees, has business interests in FMCG (fast moving consumer

goods), paper , writing instruments, edible oil and cultivation, bio-diesel, hospitals, contemporary art,

pharmacy, cement, real estate and retail.

2.Market Cap (Rs.Cr): 9,078

Marico is one of India's leading Consumer Products & Services companies in the global beauty and

wellness space, and 1 out of 3 Indians uses a Marico product. Marico is present in more than 25

countries across Asia and the African continent.


Glaxo Smith Kline Consumer Healthcare is one of the leading FMCG companies in India. It is a global

leader in the pharmaceutical industry with over 100,000 employees worldwide

4. Combined Market Cap (Rs.Cr): 12,764

Every day millions of people around the world trust Colgate-Palmolive to help care for themselves and

the ones they love. From oral care to personal care, from home care to pet nutrition, Colgate-

Palmolive makes the products that make you smile.


Proctor and Gamble is one of the biggest brands in the world. After recent acquisition of Gillette, it has

become a major player in the Indian FMCG market.
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6. Market Cap (Rs.Cr): 13,335

Godrej Consumer Products (GCPL) is a leader among India's Fast Moving Consumer Goods (FMCG)

companies, with leading Household and Personal Care Products. It is one of the largest marketers of

toilet soaps in the country and are also leaders in hair colours and household insecticides.

7. Market Cap (Rs.Cr): 18,632

Dabur India Limited has marked its presence with significant achievements and today commands a

market leadership status. It has 17 ultra-modern manufacturing units spread around the globe and its

products marketed in over 60 countries


Nestl India is a subsidiary of Nestl S.A. of Switzerland. As the largest food and beverage

manufacturer in the world with many trusted, leading brands such as MAGGI, NESCAFE, KITKAT and

MILKMAID, it is committed to leverage its superior R&D capability and nutrition science know-how to

consistently develop products that offer a great balance of taste and health


HUL is the market leader in Indian consumer products with presence in over 20 consumer categories

such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers

using its products.


ITC has a diversified presence in FMCG, Hotels, Paperboards & Specialty Papers, Packaging, Agri-

Business, and Information Technology. While ITC is an outstanding market leader in its traditional

businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market

share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal

Care and Stationery.


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List of Top 10 Insurance Companies in India: Life insurance, Healthinsurance, Car insurance, Overseas Travel, Home insurance, Mutualfunds etc

With the advent of economic liberalisation, the Banking & insurance sector in India has grown rapidly

in terms of capital and number of customers. Insurance products range across a variety of portfolios

such as personal Life insurance, Vehicle insurance, Health insurance, student medical insurance,

Overseas Travel and Home insurance.

Below is the list of leading 10 Insurance companies in India

1. Life Insurance corporation of India (LIC)

LIC - Life Insurance Corporation of India2. Bajaj Allianz General Insurance

http://www.bajajallianz.com

3. ICICI Prudential Life Insurance

http://www.iciciprulife.com

4. ICICI Lombard General Insurance

Health Insurance, Overseas Travel, Home, Motor Car Insurance, Student Insurance

Buy or renew Health or Mediclaim Insurance, Motor Car Insurance, Overseas Travel, Student

Medical Insurance and Home Insurance Policy in India through ICICI Lombard General I

nsurance company

5. Birla Sun Life Insurance

Birla Sun Life Financial Services - Mutual Funds, Life Insurance & Wealth Management

Services

6. Tata AIG General Insurance

http://www.tata-aiggeneral.com

7. New India Assurance Co.

The New India Assurance Co. Ltd.

8. Iffco Tokio General Insurance

General Insurance Online, Top Rated Auto, Car Insurance, Medical Insurance, Best Car

Insurance

IFFCO-TOKIO, the leader of Insurance Industries in India now offers General Insurance Online

Top 10 Car Br
http://www.licindia.com/http://www.licindia.com/http://www.bajajallianz.com/http://www.bajajallianz.com/http://www.iciciprulife.com/http://www.iciciprulife.com/http://www.icicilombard.com/http://www.icicilombard.com/http://www.birlasunlife.com/http://www.birlasunlife.com/http://www.birlasunlife.com/http://www.birlasunlife.com/http://www.birlasunlife.com/http://www.tata-aiggeneral.com/http://www.tata-aiggeneral.com/http://www.newindia.co.in/http://www.newindia.co.in/http://www.itgi.co.in/http://www.itgi.co.in/http://www.itgi.co.in/http://www.itgi.co.in/http://www.itgi.co.in/http://www.mbaskool.com/fun-corner/top-brand-lists/5432-top-10-car-brands-in-india-2012.htmlhttp://www.mbaskool.com/fun-corner/top-brand-lists/5432-top-10-car-brands-in-india-2012.htmlhttp://www.mbaskool.com/fun-corner/top-brand-lists/5432-top-10-car-brands-in-india-2012.htmlhttp://www.mbaskool.com/fun-corner/top-brand-lists/5432-top-10-car-brands-in-india-2012.htmlhttp://www.itgi.co.in/http://www.itgi.co.in/http://www.newindia.co.in/http://www.tata-aiggeneral.com/http://www.birlasunlife.com/http://www.birlasunlife.com/http://www.icicilombard.com/http://www.iciciprulife.com/http://www.bajajallianz.com/http://www.licindia.com/


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to comply the instant need of customers. We have best car insurance, top rated auto insurance,

99online medical insurance and many more products to offer.

9. Oriental Insurance Co.

Welcome to The Oriental Insurance Company Ltd.

10. HDFC Standard Life Insurance

HDFC STANDARD LIFE - Sar Utha Ke Jiyo

Learn about different Insurance policies here

Life Insurance

Term Plan

Endowment Plan

Pension Plan

Children Plan

Health Plan

Auto Insurance

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