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Job Searching in Social Media Week #14 April 30, 2014 Utica College PRL 408: Social Media Thomas Armitage

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Job Searching with Social Media. Week 14 for PRL 408 at Utica College. Spring 2014.

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Page 1: Job Searching with Social Media

Job Searching in Social Media

Week #14April 30, 2014

Utica CollegePRL 408: Social MediaThomas Armitage

Page 2: Job Searching with Social Media

Past week’s articles

Desta, Y. (2014, March 13). How to hunt for a job using social media. Mashable. Retrieved on April 26, 2014 from http://mashable.com/2014/03/13/job-hunt-social-media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaXNmbCJ9

Larson, S. (2013, October 2). Using social media to land your dream job. ReadWrite. Retrieved on April 26, 2014 from http://readwrite.com/2013/10/02/get-a-job-with-social-media#awesm=~oCyvKazFUd9u8E

Page 3: Job Searching with Social Media

In today’s lesson

The ultimate 20 tips to help you in your job search using social media.

Page 4: Job Searching with Social Media

Background

Everyone does social media today. Social media has made it extremely

easy to apply but harder to stand out.

Average job search takes 18 weeks. Research, writing and speaking skills

will NEVER go out of style.

(Bennett, 2014)

Page 5: Job Searching with Social Media

Background

(Bennett, 2014)

Page 6: Job Searching with Social Media

Background

(Ahmad, 2013)

Page 7: Job Searching with Social Media

Background

(Ahmad, 2013)

Page 8: Job Searching with Social Media

20. Develop a plan

What is your goal? What is your top 10? Put together a roadmap

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19. All the traditional things…. Set daily benchmarks, set aside time

each day. Fulfill ALL requirements in an application. Be professional in your interview.

Suit Smile Thank-you notes Wear a suit to your interview.

Show them your personality.

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18. Spreadsheet

Keep track of everyone you meet and everywhere you apply.

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17. Apps

Check daily! LinkedIn Indeed TweetMyJobs Glassdoor College Top Talent Career Sonar

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16. Professional online brand

Professional headshot. Develop messaging that portrays

you. Be consistent with both across ALL

platforms.

Page 13: Job Searching with Social Media

15. Walk the walk

Be proficient in all social media platforms.

Download and experiment.

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14. Talk the talk

You need to be able to explain why social is important and how it can be used to grow the brand.

Page 15: Job Searching with Social Media

13. Create a homebase

About.me Blog Personal

website Can feature

social channels, as well as more writing samples.

Page 16: Job Searching with Social Media

12. Keywords

Be original. But also blend in. WordCloud generator.

Page 17: Job Searching with Social Media

11. Learn software

Google Analytics, Hootsuite, PR Web, etc.

Say that you work for a local company and need a free trial or demo.

Page 18: Job Searching with Social Media

10. Twitter lists

Follow PR rockstars and interact with them! @prsarahevans, @dbreakenridge @DannyBrown @prtini  @dmscott

Set up Twitter lists to track. Agencies, companies, friends,

etc

Page 19: Job Searching with Social Media

9. Twitter chats

#agencychat, Fridays at 2 p.m. #blogchat, Sundays at 9 p.m. #journchat, Mondays at 8 p.m. #u30pro, Thursdays at 7 p.m. #jobchat, Thursdays at 8 p.m. #contentchat, Mondays at 3 p.m. #mobilechat, Wednesdays at 9 p.m. #pr20chat, Tuesdays at 8 p.m. #smchat, Wednesdays at 1 p.m.

Page 20: Job Searching with Social Media

8. LinkedIn profile

This needs to be an extension of your online resume but much more compressive and impressive.

Portfolio Groups Recommendations

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7. Read…a lot

Use an RSS app to skim headlines quickly.

Pick 5 publications and read every morning.

Attend webinars or online trainings.

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6. Resume

Include links to your social channels.

Make it available for download.

Need business experience!

Page 23: Job Searching with Social Media

5. Conferences and associations

PRSSA, PRSA, MV Ad Club, Catalyst, AMA

If you can afford it: Social Media Marketing World Content Marketing World Blogwell Corporate Social Media Summit PRSA National

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4. Informational interviews

Reach out to good contacts. Don’t ask people for a job. Come prepared. For real interviews:

Questions Notes on strategy Audit info

Page 25: Job Searching with Social Media

3. Blog like crazy

Blog at least 2x per month. Research fitting topics. Don’t forget to ask for guest

features.

Page 26: Job Searching with Social Media

2. Create boatloads of content Tweet and post Answer

questions on LinkedIn

Take photos Create meme

and infographics Record videos,

vlogs

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1. Connect, connect, connect

Comment on blogs so people notice you.

Reach out and follow with people on Twitter.

Write a note and connect on LinkedIn. Start with local community, alums,

people you meet through internships, etc. and go from there.

Page 28: Job Searching with Social Media

Next week, we will discuss…

Review of the year

To do: Work on final paper Read chapter 16 in the text Read articles from #UticaCollegeSM and

comment Klout and Yammer presenters should be

ready to present

Page 29: Job Searching with Social Media

References

Ahmad, I. (2013, October 4). How to improve your job search by using social media. Social Media Examiner. Retrieved on April 26, 2014 from http://socialmediatoday.com/irfan-ahmad/1791181/how-improve-your-job-search-using-social-media-infographic

Bennett, S. (2014, January 30). The ultimate social media guide to getting a job. Media Bistro. Retrieved on April 26, 2014 from https://www.mediabistro.com/alltwitter/social-media-job-guide_b54646

Desta, Y. (2014, March 13). How to hunt for a job using social media. Mashable. Retrieved on April 26, 2014 from http://mashable.com/2014/03/13/job-hunt-social-media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaXNmbCJ9

Larson, S. (2013, October 2). Using social media to land your dream job. ReadWrite. Retrieved on April 26, 2014 from http://readwrite.com/2013/10/02/get-a-job-with-social-media#awesm=~oCyvKazFUd9u8E