MBD Org Chart

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Marketing & Business Development

Corporate Manager& VP

CABU Dept Oxygen/SpecialtiesIndustrial & Civil Water Treatment

Dept

Mkting &Media Comunication

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MBD activities and interdept connections-Market analysis-Competitive intelligence-Budgeting-BD guidelines and investments-Due diligence new acquisitions-Opinion leaders and KA-patent analysis (legal and technologic)

MBD

3 Sales RegionAMS-EU-

ASIA

Product Technology R&D Intellectual

Property

Business Development Manager role

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Overall Responsabilities

• Product portfolio and actual business consolidation• Market analysis,Competitive intelligence,• Identify and develop business opportunities by defying market needs and trends• Provide direction,guidance ,leadership to other Dept s to ensure allignment with Company’s

strategies

Account management

• Support Corporate management in developing the annual sales budget and the strategic business plan

• Lead as facilitator both internal than external projects

Business DevelopmentP

• Develop multi-tier relationships• Create and implement business model

Mission, Objectives & Development Strategy

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Field Competitive landscape Objectives Development strategies

Predominant leadership in the chlor-alkali market through direct 1st supply of electrolysers to Uhde and Uhdenora, direct supply (or via Permelec Electrode) to Chlorine Engineer and Asahi Kasei. De Nora is very active in the after sales market with direct offer of maintenance and plant upgrade services to every Chloring licensees, thanks to its presence with fully functional facilities in all the geographical areas where Chlorine is produced

• Maintain the undisputed leadership position and De Nora reputation of technological supplier increasing presence in areas with the highest potential of development like China

• Continuous focus on advanced technological products and solutions to enhance performances of customers plants through a reduction of energy consumptions

• Strong R&D activity focusing on energy saving and cost reduction

• Development of maintenance business

• Exploitation of green technologies like PMX – NAD separator to extend the life of diaphragm technology

De Nora is dominating, thanks to continuous improvement the water chlorination (both industrial and leisure- pool). Continuous effort to improve the sales of Oxygen Evolving Anodes for electrometallurgy, galvanic production of electronics printed circuits, metals production; De Nora controls since its infantry every new possible application of electrochemical technologies

• Develop new processes and technologies for water treatment business line

• Increase the worldwide awareness of De Nora Brand also for Oxygen Evolving Anodes

• Develop new systems

• Significant R&D activity and development of new technologies and applications

• Enlarge the commercial network

• Provide technical assistance to the customers

• Building strategic alliances and dedicated new JVs

De Nora and its established industrial JVs are steadily increasing their business volumes, improving the related turnover year by year. In order to tap “wholesome growth” deploying its strong competitive advantage, De Nora is launching few independent start up, agile to achieve significant breakthrough moving to the market the results of continuous research and development processes.

• Research of new applications of De Nora Brands and Patents

• Find new synergic businesses

• Exploit the exceptional know-how which characterizes De Nora Brands

• Strong R&D activity

• Start-up companies and strategic Joint Venture as spin off of R&D activities

• M&A strategy focused to find synergies and access to new markets with very different business models

Chlor-Alkali

Oxygen & specialities

Systems

DE NORAChlor-Alkali

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Developing the New

Hydrochloric Acid electrolysis3 plants already supplied

Gas Diffusion Electrodes for IEMIP and know how resulting from decadesof R&D activities

CO2 SequestrationTechnology partner of Calera, pioneer of an innovative route to CO2 abatement

IEM technology: Work for the future

Advanced DSA and NRG cathodic Coatings lowering power consumption

ZG packages for the retrofit of all IEMTechnologies

Manufacturing and reconditioning servicesof membrane electrolyser and cell parts

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DE NORAChlor-Alkali

CHLORATE/PERCHLORATE - Serve the industryHigh performance DSA® Anodes for the production of sodium and potassium chlorateManufacturing of electrode packagesMaintenance and recoating service , special anodesfor perchlorate electro-chemical production

MERCURY – Keep the technology aliveComplete mercury cell room supportCell components and spare partsEnergy saving program for mercury cells

SLM™ new advanced high performing anode for mercury cells

Runner® anodes for mercury cells

DIAPHRAGM – Reduce environmental impactEnergy saving DSA® anodes for diaphragm cellsRecoating, maintenance, and upgrading existing anodesComplete cell room componentsSM-2 and PMX® Plus (non asbestos) replacement

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Water treatment Marketshare

Oxygen and Specialties 35%

DE NORA 2009 Turnover Segmentation (600 mlns €)

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Chlor-Alkali 65%

(1) 18% Permelec Electrode Ltd. – Japan(2) 48,71% Indian Stock exchange + promoters(3) 50% Mitsui & Co. Ltd. – Japan(4) 70% Severn Trent Services Inc. –USA(5) 50% Uhde GmbH – Germany(6) 10% Università degli Studi di Ferrara(7) 74,17% Equitas Nominees Pty Ltd + Others

ELETTRODI NETWORK

DE NORA Group in 2010

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INDUSTRIE DE NORA S.p.A.MILAN - ITALY

90% (6)Verdenora S.r. l .

ITALY

100%MedNora S.r.l

ITALY

15,83% (7) Electrometals Technologies

AUSTRALIA

50% (3)Permelec E lectrode Ltd.

JAPAN

51,29% (2)De Nora India Ltd.

INDIA

82% (1)De Nora E lettrodi (Suzhou) Ltd .

P.R.C

Industr ie De Nora S.p.A. Singapore Branch

SINGAPORE

100%De Nora Tech Inc.

USA

100%De Nora Do Brasil Ltda

BRASIL

Industr ie De NoraITALY

100%De Nora Deutschland GmbH

GERMANY

ASIAChina, Ind ia ,

S ingapore

AMSU.S. & Brazi l

E.ME.AEurope ,

Midd le East , Af r i ca

50% (5)UHDENORA S.p.A.

ITALY

UHDENORA S.p.A.Suzhou

Representat ive Office

Joint Ventures & Start-up

De Nora companies

Branches

100%Severn Trent De Nora S.r.l

ITALY

30% (4)Severn Trent De Nora LLC

USA

Severn Trent De Nora Singapore Branch

100%Severn Trent De Nora TX LLC

USA

DE NORA Group Organization Chart 2010

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INDUSTRIE DE NORA

Sales E.ME.AIta,Ger

Sales AMSUS,Bra

Sales ASIAChina, India,japan,SG

Marketing & BusinessDevelopment Research & Development

Administration, Finance &Control

Human Resources, ICT & General Services

Production Technologies Strategic Purchasing

.

DE NORA World-Wide locations

May 2, 2023 111000 Employees World-Wide

May 2, 2023 12

Suzhou (China)

Area:13,000 m2 covered surface43,000 m2 open areaProduction capacity:80,000 m2 year

Fujisawa City (Japan)

Production capacity:170,000 m2 year

Rodenbach (Germany)

Area:16,000 m2 covered surface16,000 m2 open areaProduction capacity:Ca. 100,000 m2 year

Goa (India)

Area:7,600 m2 covered surface18,400 m2 open areaProduction capacity:11,000 m2 yearSorocaba (Brazil)

Area:5,200 m2 covered surface44,800 m2 open areaProduction capacity:35,000 m2 year

Milano (Italy)

Area:3,500 m2 covered surface1,000 m2 open areaProduction capacity:50,000 m2 year

Chardon OH (USA)

Area:11,000 m2 covered surface51,000 m2 open areaProduction capacity:150,000 m2 year

Production Facilities

DE NORA Markets

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Electronics

WATER Treatment Automotive & Plating Industries

General Construction

Chlor-Alkali &Petrochemical

Industries

Non ferrous metal extraction

De Nora main customers

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De Nora main competitiors

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