joannah connelly, rew.ca @rewcacloud.chambermaster.com/userfiles/userfiles/... ·...
TRANSCRIPT
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Joannah Connelly, REW.ca @REWca
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Social media pla,orms – and what they’re used for
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Eight top pla,orms… • Twi<er
• Google +
• YouTube
• Vimeo
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Social media uses News content, blog links, stories, promoIons, compeIIons and videos (FB)
• Twi<er • Facebook
• Pinterest • Instagram
Visual content and telling stories with pictures such as project and news images
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Networking and video Great for connecIng with network, relaIonship and reputaIon building
Great places to host video content accessible to a massive audience and earn SEO points from Google
• Google + • LinkedIn
• YouTube • Vimeo
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Business goals and matching them to social media
• Drive traffic to website • Increase brand awareness • Increase SEO and global visibility • Improve industry reputaIon
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Content targeIng is key • Facebook and Twi<er are ideal for sharing news and feature stories, blog posts to your followers
• Twi<er is less visual and an established news source, so can lean towards having “harder” content
• Facebook is more visual than Twi<er and you can post videos, making it open to more fun content
• Pinterest and Instagram are even soUer
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Use the appropriate tone • LinkedIn and Google Plus are more likely to be peer-‐to-‐peer, which will affect how you post content
• The pla,orm you are on dictates tone, whether formal, informal, friendly etc.
• REW’s formal-‐to-‐informal scale: Professional/colleagues Newsy Fun newsy Fun casual
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Engagement • Quality of followers/likes, not quanIty, is key • Frequency and Iming of posIng is important • Clickability is essenIal – would you click on it? • Don’t just post same old sales promoIons • Don’t be afraid of sharing other people’s content • Make yourself a go-‐to expert in your field
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Organic promoIon • Use hashtags to join conversaIons • Use Twi<er handles and tag people • Think about who would want to read/share this and target them
• Target social media influencers to do your work for you!
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Paid promoIon • PromoIng tweets and boosIng posts is cheap and can be effecIve
• Access targeted demographics that you wouldn’t otherwise reach
• Set parameters such as age 25-‐55, lives in Vancouver, likes real estate