jkfi december 21 product development erik meijer
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8/3/2019 JKFI December 21 Product Development Erik Meijer
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Product Development
a challenge in a dynamic world
December 2011
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How tocreate aunique,
attractiveand
distinguished product ?
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Idea
Generation
Prioritization
MarketingStrategy
Implementation
Improvement
1 2
Evaluation
3
45
6
Product Development workflow
• Internal• External
• Market Demand• Revenue
generator• Massive
CompanyValuation
• Go to marketstrategy
• Competitor
• End to endimplementation
• Customer experience
• Post lunched review• Impact &
recommendation
• Stimulation• Enhancement
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Product Development start withIDEA GENERATION
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Idea Generation
-
Research- Competition- Market condition- Customer feedback-
Complaints- Dream
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Possible Objectives to identify inIdea Generation
- Cash Generator
- Functional product- Image building- Experiential product- Fighting product
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But too many Ideas will lead toConfusion and Lack of Focus
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So, we have to Prioritize the ideas
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8/3/2019 JKFI December 21 Product Development Erik Meijer
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Market Demand, ..Learn about demand to help idea
priority.Is there really a market for our idea ?
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Revenue , ..If possible prioritize ideas which gives
impactful revenue
(or massive company
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Time to Market, ..
Faster time to market, faster returnon investment
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Thrilling part;Marketing Strategy
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PRODUCT STRATEGIES, how will youdesign, package and add value to the product.
PRICE STRATEGIES, what pricing is
appropriate to use
PLACE STRATEGIES, Right place at theright time
PROMOTION STRATEGIES,communicated clearly to the market
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Launching
Do you have experience in product launch ?
What is the key attraction on your market ?
How do you know your competitor ? What do your competitorsknow about you ?
How is the alignment and engagement between you and yourpartners ?
How detailed is your marketing plan and forecast of your sales ?
Do you have a back-up plan? (multiple scenarios)
Have you arranged for all necessary resources?
Etc…
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EvaluationRe-
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I m p r o v e m e n tSimple communication, Easy to
understand, Unique and easy,Original, Relevant to the market,
Pricing
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Thank you