jj & e research incose 8/17/04 se in acquisition system engineering in the acquisition process...

JJ & EResearch

INCOSE 8/17/04 SE In Acquisition

System Engineeringin the

Acquisition Process

Presented to

INCOSE Enchantment Chapter

August 18, 2004

Presented By:Murray Elowitz

JJ & E Research Corp.11045 Greenview NE

Albuquerque, NM [email protected]

(505) 856 - 2244

2

JJ & EResearch


Murray Elowitz• Aerospace engineering at GE, Autonetics, TRW

– Inertial navigation, guidance, control– Modeling and simulation– Orbital mechanics and mission planning– Avionics development– Embedded Processing– Communication Systems

• Formed JJ & E Research Corp – Consulting on systems and business development– Many SBIR proposals to DOD, DOE, NIH

• Publications – Avionics, Spacecraft, Autonomous Operations, Software

Maintenance, et al

3

JJ & EResearch


Today• Show how System Engineering applies

during acquisition– Where and How– Payoff of the process

• Describe roles of the System Engineer

• Provide a small company/ project focus and big business comparison

4

JJ & EResearch


Kinds of Acquisition

• Integrate other people’s disparate technologies and capabilities (SETD)

• Apply new technology to improve mission capability– Key revolutionary breakthrough– Evolutionary upgrade

• Demonstrate feasibility of concept• Productize concept• Ongoing-Program recompete• Engineering support services

5

JJ & EResearch


Classic Program Life Cycle

MISSION

ANALYSIS

6

JJ & EResearch


Level of System EngineeringVery similar for big and small projects

MISSION

ANALYSIS

FEASIBILITY

(CONCEPT EXPLORATION

AND DEFINITION)

PRELIMINARY DEFINITION

(CONCEPT DEMONSTRATION

AND VALIDATION)

PRELIMINARY DEFINITION

(ENGINEERING AND MANUFACTURING

DEVELOPMENT)

QUALIFICATION AND

(INITIAL) PRODUCTION

PROD, UTILI-

ZATION AND

DISPOSAL

SYSTEM ENGINEERING LEVEL OF EFFORT

SYSTEM ENGINEERING PER CENT OF EFFORT

Not T

o Sc

ale

7

JJ & EResearch


Classic New Business Cycle

Post - Proposal Phase

WINPARTY

Proposal Preparation PhaseDeliver

(Long Lead Phase)

Customer ContactPre-Proposal Phase

FinalRFP

8

JJ & EResearch


Acquisition Process – Getting to Win

• For every phase, the steps are similar and the emphases vary

• The system engineering process is always a valuable tool

• The System Engineer (person) is key to success

Requirements

Design

Analysis

Verification

9

JJ & EResearch


Example of Role: MILSTAR Proposal

• A huge spacecraft system, highly competitive

Dem / Val Phase

Full-Scale Proposal

PM

Sys Eng

SE for ArchitectureSE for Data SystemSE for Payload IntegrationSE for StructureSE for PowerEtc.

500 people touched the proposal

System Engineering conceived key technologyarchitecturerequirement allocationstrade studies

And Arbitrated, fought off turf battlesSE Vs. Product AreaControl of technologies, and

approach

10

JJ & EResearch


Big Proposals

STRENGTHS• Tremendous resources

available• Exciting, high value targets

and payoff (career builders)• Exposure to broad areas of

company, technology

• (Fill in the blank space)

WEAKNESSES• Very hard to direct and

control• Hard to motivate all players• Usually lots of teammates

with own agendae• A lot of play-for-guts politics

• (Fill in the blank space)

11

JJ & EResearch


Pre-Proposal Phase

• Customer Contact • Spend seed money• Get ready for RFP

• Phase begins when customer has money and a schedule • Contact your customers regularly and help ‘em shape RFP

• Respond to RFP• Attend Bidder’s Conference• Identify the barriers to you winning

• Analyze you competition’s strengths & weaknesses• Begin serious teaming discussions and mating dances• Develop your technical approach and solution

InitialPlanning

PlanApproach

RespondTechnicalSolution

CBDAnnouncement

DraftRFP

Pre-Proposal Phase

FinalRFP

Bid/No-Bid

$

Know how you will win before the RFP

12

JJ & EResearch


THE System Engineer Person

• Responsibility is to be the overall technical lead on a program or acquisition– Attributes include

• Technical breadth and related areas

• Leadership• Understands program

process• Business acumenIn a Small Company/ Project

• Is the system engineering team• Usually knows the whole company• Knows the technology and related Product line• Will probably have other work at the same time.

In a Big Company/ Project• Leads system engineering team• Knows people in the division and customers• May not have worked on this key technology• This will be his ONLY job for ever

13

JJ & EResearch


System Engineer is part of a team

Main Teammates are:• Marketing• System Engineering• Management

Each has distinct role• Customer Contact• Resource Allocation• Technical Leader Others include

• Design• Technologists

14

JJ & EResearch


Role: From the beginning

System Engineering

NEED ?

Key Technologies

Req

Architecture

MissingCapabilities

• Contact your customer and develop your approach

15

JJ & EResearch


Team Building

• A joint effort of the leadership• Business Area lead• Upper Management• System Engineering• People Managers

Requirements

Application } }{RequiredSkills

CorporateCapabilities

CompetitorsCapabilities

OtherCompanies

++

=

16

JJ & EResearch


Products of System Engineering

• Intangible Products– Leadership of technical efforts– Planting ideas– Image to the customer

• Tangible Products– Interpretation of “Mission” Requirements– Appropriate level of specification– System Architecture

• Especially decisions selecting “DISCRIMINATORS”

17

JJ & EResearch


Proposal PhaseExample – SBIR 2001

• Air force topic: Need for advances in handling video in operational planning– More data than existing technology can handle

• Client had conceived a digital video recorder with simultaneous read/write

• Solution: Invent architecture built around DVR to enhance planners capabilities– Allow planners to review recon video without losing incoming

stream

– Allow editing and sharing

• Required some prior knowledge of state-of-the-art – Exploit experience with UAV’s recon capabilities

– Extrapolated from spacecraft operations experience

WINNING PHASE ONE PROPOSAL

18

JJ & EResearch


Big Company Lessons Learned

• Applying lessons learned to small companies and small projects

• Each element of System Engineering process has value in large programs

– Discipline is vital

• Each element of System Engineering process costs money up front

• Pays off later if FOCUSED• Getting clients to recognize value of structured program FROM THE

BEGINNING– Cost to repair similar to Boehm curve– Lack of concern for life of program– Sources of problem include customers

$

Time

19

JJ & EResearch


More Lessons Learned

• Elements of the job include– Being political internally– Being a marketeer – Being a technologist

• The System Engineer has to be strong!– Demonstrate personal vision– Drive discipline throughout acquisition, project– Arbitrate issues between constituents– Strong enough to let others excel

20

JJ & EResearch


CONCLUSIONS

• Elements of System Engineering process are present in all technical acquisition efforts

• The System Engineer’s role is to drive toward success

• Understanding the roles and responsibilities helps the System Engineer perform better

jj & e research incose 8/17/04 se in acquisition system engineering in the acquisition process...

Documents

jj e research incose

acquisition system engineering

proposal system engineering

data system se

acquisition process

system engineering process

architecture se

murray elowitz jj e