jim semick how to prioritize your product initiatives
TRANSCRIPT
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How to Prioritize Your Product Initiatives
Jim Semick
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So many opportunities.
How do you decide the right ones for your product roadmap?
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Let’s Discuss
Aligning strategy with goals
Common prioritization techniques
How to get stakeholder buy-in
What we learned after interviewing dozens of product managers.
Tips and more group discussion
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Have You Seen These Challenges?
Prioritizing details, not the big picture
Priorities not tied to strategic goals
Priorities driven by execs not customers
Priorities determined by sales prospects
Stakeholders question priorities
Too much subjectivity
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Before You Start
• Think high level and categorize – Strategic initiatives/goals (growth, satisfaction,
competition, etc.)– Product line or category– Type (new feature, maintenance, UX, etc.)
• Group smaller initiatives into themes• Bring customer evidence to the table• Understand customer value & rough cost
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Common Prioritization Techniques
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The technique you choose is not as important as…
…the conversation about priorities
…agreement on the criteria
…your product management skills
…helping others arrive at the same conclusion based on evidence
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Value Versus Complexity Quadrant
Complexity / Effort
Business Value
High
HighLow
1 2
?
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Value vs Complexity + Weighted Scoring
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Product Function
Customer Delight
High
Fully Implemented
Low
Absent
Kano ModelCustomer Delight versus Product Function
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Other Techniques
• Buy a Feature• Opportunity Scoring
– Importance vs satisfaction• Affinity Grouping (super fun)
– Opportunities on sticky notes– Group similar items– Vote & Rank
• Story Mapping
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Getting Executive Buy-In
• Be transparent with execs about your process - involve them
• Get agreement up front on framework and goals to use for prioritization
• Involve multiple stakeholders to get different viewpoints on prioritization
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www.productplan.com
Thank You!