Project Report on

“A comparative study on consumer buying behavior towards HALDIRAM’S sweets and other local sweets mart with reference to Gondia city”

Submitted in partial fulfillment for the requirement of award of

Bachelor of Business Administration of R.T.M. Nagpur University, Nagpur

Submitted by

Jigna M. Patel

(B.B.A. Final year)

Under Guidance of

Prof. B. M. Jasani

DEPARTMENT OF BACHELOR OF BUSINESS ADMINISTRATION

NATWARLAL MANIKLAL DALAL COLLEGE, GONDIA

2013-2014

DEPARTMENT OF BACHELOR OF BUSINESS ADMINISTRATION

Certificate

This is to certificate that Jigna M. Patel a bonafide student of B.B.A. final year in department of Bachelor of Business Administration N.M.D. College, Gondia for the season 2013-2014.She has completed her project work entitled.

“A comparative study on consumer buying behavior towards HALDIRAM’S sweets and other local sweets mart with reference to

Gondia city”

Under the guidance of Prof.B.M.Jasani on the subject approved by the department. This project is submitted to R.T.M. NAGPUR UNIVERSITY in the partial fulfillment of requirement for the degree of Bachelor of Business Administration.

Prof. K.R. Hotchandani Prof. Y.M. Nasre (Coordinator) Principal Department of B.B.A. Department of B.B.A. N.M.D. College, Gondia N.M.D. College, Gondia

Certificate of Guide

This is to certify that Jigna M. Patel a student of B.B.A.Final year in the department of Bachelor of Business Administration, N.M.D. College, Gondia, has completed her dissertation entitled-

“A comparative study on consumer buying behavior towards HALDIRAM’S sweets and other local sweets mart with reference to

Gondia city”

Under the guidance

1. The candidate has successfully conducted research for not less than academic year.

2. The project is the result of the candidate’s own work and is of sufficiently high standard to warrant its presentation to R.T.M. Nagpur University in partial fulfillment of requirement for degree of BACHELOR OF BUSINESS ADMINISTRATION.

Project guide

Prof. B.M. Jasani

Dept. Of B.B.A

N.M.D. College, Gondia

Acknowledgement

My project is designed to sensitize the student to the nuances of academic research and application of concepts in the real work by assigning time-bound projects as a part of the curriculum. It enables student to experience theory in the practice and they are put through the rigors of research work.

I am thankful to my research guide Prof. Reeti Mishra, for her excellent guidance and timely correction. Without her help the report would not have taken its present shape.

The faculty at the institute has constantly been a guiding force. I would like to convey my special thanks to Principal Prof. Y. Nasre and Prof. K.R. Hotchandani, coordinator, Dept. of B.B.A.

Last but not the least; I would like to thank the supporting staff for always being with us during the making of our research report. Our thanks are extended to the librarians and the system administrator at the computer lab.

Jigna M. Patel

(B.B.A. Final year)

Department of bachelor of

Business Administration

N.M.D. College, Gondia

Declaration

I hereby declare that this project work, entitled “A

comparative study on consumer buying behavior towards

HALDIRAM’S sweets and other local sweets mart with reference to

Gondia city” is the result of my own work under guidance

of Prof. B.M. Jasani and that the same has not been

previously submitted by me to R.T.M. Nagpur university

or any other University.

Jigna M. Patel (B.B.A. Final year)

Department of bachelor ofBusiness Administration

N.M.D. College, Gondia