Organization Developmen and Management

Topic 2 – How to Mobilize Community

JICA LGREP

As of November 16, 2008 1/16

Organization Developmen and Management

Topic ObjectiveFor the participants to understand and learn how to conduct Community Mobilization in the context of BAWASA organizing.

As of November 16, 2008 2/16

Organization Developmen and Management

Question 1What is mobilization and why is it important?

As of November 16, 2008 3/16

Organization Developmen and Management

Point 1.1 – What is Community Mobilization?

Community Mobilizationengages all sectors

of the population in a community-wide effort to address a health, social, or environmental issue.

Community

Mobilization

Government sector (LGUs, Government Agencies,

policy-makers)

Private sector (NGOs,

religious groups,

professionals, business sector)

Civil society

(Peoples’ Organizatio

n)

As of November 16, 2008 4/16

Organization Developmen and Management

Point 1.2 – Importance of Community MobilizationCommunity

mobilization empowers individuals and groups to take some kind of action to facilitate change.

In our case, we need to mobilize the community to undertake responsibility in managing their own BAWASA.

Change

Private/

Business

Govern-

ment

Civil Society

As of November 16, 2008 5/16

Organization Developmen and Management

Process of Community Mobilization

People’s awareness raising

People’s goals and

needs

Community decision to undertake

appropriate actions

Community

Action

As of November 16, 2008 6/16

Organization Developmen and Management

Step 1. People’s awareness raisingAn affirmation to ACT takes place

only after a member has understood the goals and needs of the organization.

How do we and the community know the needs and therefore the goals?Through the conduct of PRA where needs will be identified and goals can be defined.

As of November 16, 2008 7/16

Organization Developmen and Management

Step 2. Surfacing of People’s goals and needs Common goals and needs of

community serve as the basis of unity that gives reason in forming people’s organization to effect CHANGE.

In the context of BAWASA organizing, the basic question to answer is:Is it the community’s need and

common goal to establish and manage a Water System?

As of November 16, 2008 8/16

Organization Developmen and Management

Step 3. Community decision to undertake appropriate actionsMotivating community members to proactively ACT

on issues affecting them such as issues related to safe water supply or health issues in relation to water supply.

Community actions are administered legally through formation of Organization/Association.Community had to understand that, in order to undertake

legal actions, it has to be administered by a legal personality such as BAWASA that is duly registered.

Organization/Association working with private and government sectors towards CHANGE.BAWASA had to work with other sectors such as LGUs,

JICA, government agencies such as DepEd, DOH, etc.As of November 16, 2008 9/16

Organization Developmen and Management

Question 2How to prepare for Community Mobilization?

Who are the stakeholders involve?

As of November 16, 2008 10/16

Organization Developmen and Management

Point 2.1Learn about what they want to do. (we

need to organize a BAWASA for the project)

Collect and analyze information they will need to plan and implement the program (conduct PRA)

Identify and make the best use of resources, both within and outside the community (strategize and

plan)

Encourage cooperation and support, both within the community and from outside agencies (networking &

sustainability planning)

Preparation towards Community Mobilization

As of November 16, 2008 11/16

Organization Developmen and Management

Point 2.2

Stakeholders involve

Community advocates (team/group/ organization)Initiator of community

mobilization process (CO Team)Policy and decision makers

(municipal and barangay councils)State, city elected officialsState, city influential staffGovernment officials

Donors (ex. JICA)Church, NGOs, Civic

Organizations, etc.MediaOthers (DepEd, DOH, etc.)As of November 16, 2008 12/16

Organization Developmen and Management

Question 3How do we analyze the current situation and identify needed CHANGES thru PRA?

As of November 16, 2008 13/16

Organization Developmen and Management

Point 3A variety of formal and informal activities to understand and analyze the community situation and the issues that are important to community members can be employed:

Community walksInformal discussionsInterviewsRole-plays, skits, puppet shows

As of November 16, 2008 14/16

Organization Developmen and Management

ConclusionImportant process in Community

Mobilization in undertaking a Program or Project like BAWASA:Learn from community members about their

goals, needs and problemsFind and recruit the best people (potential

leaders), and outside the community (ex. LGU, NGO, potential donor like JICA, etc.)

Plan the program and take leadership in supporting and maintaining it.

As of November 16, 2008 15/16

Organization Developmen and Management

ReferencesPRRM Archive, PRRM North Cotabato, 1998.COMMUNITY MOBILIZATION GUIDE,

"Division of STD Prevention, CDC", Department of Health and Human Services – Centers for Disease Control and Prevention, USA, 2000.

As of November 16, 2008 16/16