jhu.ama.case competition.linkedin.11.6.15
TRANSCRIPT
![Page 1: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/1.jpg)
YOUJohns Hopkins University
AMA Case Competition
Colleen McKenna | Intero Advisory [email protected] | 410.458.6960
Building Your Brand + Your
Network on LinkedIn
![Page 2: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/2.jpg)
![Page 3: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/3.jpg)
![Page 4: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/4.jpg)
39M+ grads and student, you’re the fastest growing group on LinkedIn
![Page 5: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/5.jpg)
74% of you research people + companies
21% of you search for jobs
5% other
![Page 6: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/6.jpg)
![Page 7: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/7.jpg)
![Page 8: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/8.jpg)
Customized background
Optimized Headline
Specific contact information
LinkedIn manages your information
![Page 9: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/9.jpg)
Customized background
Optimized Headline
Specific contact information
LinkedIn manages your information
![Page 10: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/10.jpg)
Each Section is Important + creates relevancy
Written in the 1st person
Tell your story
Standout
Be authentic
![Page 11: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/11.jpg)
Each Section is Important + creates relevancy
Written in the 1st person
Tell your story
Standout
Determine keywords
![Page 12: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/12.jpg)
Each Section is Important + creates relevancy
![Page 13: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/13.jpg)
![Page 14: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/14.jpg)
Be interesting, smart and approachable
Write in the 1st person
Tell your story
![Page 15: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/15.jpg)
![Page 16: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/16.jpg)
Follow The Johns Hopkins University Page
![Page 17: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/17.jpg)
Learn from, tap into + connect with alumni
![Page 18: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/18.jpg)
![Page 19: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/19.jpg)
![Page 20: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/20.jpg)
![Page 21: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/21.jpg)
visit www.linkedin.com/edu
![Page 22: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/22.jpg)
ResourcesThe Start Up of You | Slideshare The Alliance | Slideshare Student and Recent Grads Talent Pool Reports | LinkedIn Intero Advisory blog LinkedIn blog | Student + Data = Better Decisions for Students LinkedIn Tips for Students
Download the deck: http://bit.ly/1MOnTWy
![Page 23: Jhu.ama.case competition.linkedin.11.6.15](https://reader031.vdocuments.mx/reader031/viewer/2022030309/58f194421a28abc41e8b45e9/html5/thumbnails/23.jpg)
Intero provides:1:1, small, large group LinkedIn training
and coaching, + consulting for business development and recruiting
Colleen McKenna
410.458.6960
Colleen McKenna Principal, Intero Advisory | www.interoadvisory.com [email protected] | 410.458.6960
Helping organizations + individuals navigate LinkedIn for business development, recruiting + messaging.
We accomplish this through training, coaching + consulting.