The James Hardie Advantage

HZ5

A Little History

• We invented the current version – 1970’s

• Made from natural resources

• Brought to US in late 80’s

• Over $200MM invested in R & D

• Launched in Northern climates in late 90’s

• Product performance is an number one priority

• We focus on Product Leadership

30 Years Later

• North America’s No. 1 Brand of Siding

• Proven technology – 30 years of superior performance

• Protecting over 4 million homes

• Full line for siding products

• Delivering on our Brand Promise

• #1 Return on Investment According to Remodeler’s Magazine

Fiber Cement Technology

Proprietary Substrate Formulation

Cement Sand Water Cellulose Fiber

Plus proprietary additives that increase durability and lead to

superior performance in all climates

James Hardie Product Evolution

We recognized the need and necessity for climate specific fiber cement

7th Gen - Engineered for Climate®

"Products and systems need to be tailored by climate."

Dr. Joe Lstiburek

Building Science Corporation

Product Testing & EvaluationEnvironmental Chambers

Extreme Climate Chambers – Complete Wall Assemblies

Field Exposure Huts

Low Maintenance

• Dimensional Stability

• Superior Paint Adhesion – advanced primer

• Full line of products – same maintenance cycle

• ColorPlus Technology – baked on finish

Unrivaled Durability

• Resists Pests

• Resists Rot

• Resists Hail

• Resists Flame Spread

• Engineered for your climate