ColorPlus® Technology

Why ColorPlus® Technology

3 Ways to finish a Board• Field applied paint• 3rd party factory applied• Single sourced, manufacturer applied ColorPlus®

What Causes Other Paint to Fail?•Cheap ingredients

•Climate Conditions

•Paint not formulated for siding material

•Inadequate paint coverage

Field PaintingIssues with Field Paint• Inconsistent Results• Weather delays• Winter delivery• Paint quality• Paint thickness• Not getting paid on

timeToo much risk and variability

3rd Party Pre-Finishing

Issues with 3rd Party Pre-Finishing

• Poor durability• Paint not formulated

for fiber cement• Process doesn’t work

for fiber cement• No accountability leads

to finger pointing• No sole source

warrantyToo much risk – not enough accountability

ColorPlus® Technology• Factory Controlled, Baked-On

Coating– Engineered for JH substrate

• Adhesion • Flexibility

– Consistent thickness – multiple coat process

– Superior color consistency– checks in our ColorPlus® Plant41

quality – Lasts up to 2x longer than field applied– 30% better fade resistant– Superior paint adhesion than applied

and 3rd party– SOLE SOURCE ACCOUNTABILITY

Paint Performance – Curing Conditions

8

• Field applied paint blisters after rain, even when cured for 7 days. ColorPlus® is fully cured (baked-on) before it arrives on the jobsite.

Premium Exterior Grade Paint 1

Premium Exterior Grade Paint 2 Premium Exterior Grade Paint 3

ColorPlus® Technology Third Party pre-finisher/ OSB Siding

Third Party pre-finisher/ competitor Fiber Cement

C+, Superior Paint Adhesion

Effects of Tape Pull test.

Effects of Tape Pull test. Products allowed to dry at optimum conditions.

ColorPlus Technology

Removal of paint

drywet

No removal of paint

Premium Exterior Grade Paint/Competitor FC

C+, Superior Paint Adhesion

James Hardie Warranty

• Approx. 20% more value• Provides 100% value at 30 years• All backed by one manufacturer

James Hardie

Other Siding

% C

over

age

Years

• 120

• 100

• 80

• 60

• 40

• 20

• 01 10 15 20 25 30 35 40 45 50

James Hardie Warranty

HardiePlank®, HardieShingle®, HardiePanel®, HardieSoffit®

• 30 year limited warranty• 100% coverage at year 30

HardieTrim®

• 15 year limited warranty

ColorPlus® Technology• 15 year express limited finish warranty