jfdi.asia credentials

Introducing JFDI.Asia

Hugh Mason, Co-founder and [email protected] @hughmason79 Ayer Rajah Crescent #03-01 Singapore 139995

JFDI.Asia Pte Ltd, a company limited by shares and registered as number 201000777Kat 40 Ubi Crescent #01-02 (2nd floor) Singapore 408567

mailto:[email protected]

JFDI.AsiaBlk79 Ayer Rajah Crescent Level3 Bash, Singapore 139955

Finance + Insight + Entrepreneurs = Innovation

JFDI is a venture company that systematically co-creates, supports and invests in startup businesses. We are a community of innovators in Asia, for Asia.

Our entrepreneurs work with corporations, governments and investment funds to innovate new product and service companies that are valuable because they are engineered from startup to scale and generate profit repeatably.

JFDI’s ‘secret sauce’ is its ability to fuse the financial, technical and social capital required to turn ideas into reality. Our collaborative, metric-driven methods inspire deep customer, channel and staff engagement while reducing risk and time to market.

JFDI was founded in Singapore in 2010 by Hugh Mason and Wong Meng Weng.


Why JFDI Exists

JFDI is inspired by 5 megatrends:

● Internet and mobile technologies will create $10–30 tn of value by 2023.

● 42% of all internet users are in Asia, where the next billion people are coming online.

● Exit valuations are growing across the region, with recent deals including Viki (S$250mn)

● A new Science of Startupsreduces the risks required to seize this opportunity.

● Corporations recognise an ongoing need for digital innovation.


JFDI Delivers Digital Innovation

JFDI doesn’t just deliver PowerPoints and concept prototypes. In two quarters we source or create, validate and accelerate

new businesses, complete with paying customers. As investors ourselves, we aim to

create companies that will generate long-term value repeatably, profitably and

scalably.

Time to

market

Hands-on

execution

Shared financial and

market risks

In Asia for

Asia

JFDI was created in

Asia for Asia. We

and our partners

understand the

culture, challenges

and opportunities

unique to our

region.

JFDI offers to share risk

and reward through co-

investment.

Putting our own ‘skin in

the game’ aligns us with

our clients’ long-term

interests.


A Repeatable, De-risked Pipeline of Innovation

JFDIDiscover

JFDIValidate

JFDIAccelerate

Individuals

Teams

Problem Statement

Minimum Viable

Prototype

Traction

Seed Stage Startup

Series AStage SME

JFDI sources, creates and validates innovative

new businesses, accelerating them as quickly as

possible through the growing pains of startup to

the point where they are poised for growth.

We do it using a new science of

startups that brings rigour and

discipline to de-risk innovation.

We link the agility and efficiency

with which startup businesses

can deploy risk capital to the

domain expertise and distribution

channels of established

corporations.


JFDI Builds Value On Three Levels

Community ActivitiesProfessional Development, Mentoring Opportunities

Angel Investment Dealflow, Innovation Insights

Innovation ServicesCollaborative Ideation

Venture Building, Acceleration

JFDIFundsEquity

Innovation Servicesgenerating startups linked to our clients’ interests, always leveraging ...

Community Activitiesthat generate a flow of talent, insights and engagement

JFDI’s Investment Businessco-invests to share risk and reward with our clients. It is fed by ...


Clients, Investors and Partners


Achievements

● First ASEAN startup accelerator, backedby IIPL, Fenox VC, Family Offices, HNWI’s

● Accelerator has attracted over 2,000 startup teams from 80+ countries.

● Pre-Accelerator has supported 250 teamscomprising 900 people via MOOC

● USD2m pre-seed capital deployed into69 startups, >50% raised median USD550k

● No exits yet but 48% IRR (unrealized).

● Over 300 jobs created, >50% of which arein Singapore and >50% filled by SCPRs.

● Team of 16 split Singapore-Philippines.


Value Proposition for Innovation Service Clients

JFDI delivers

● New Product &

Service Startup

Businesses

● Capital growth

● Pre-emptive

investment rights

● Early access to a

diverse portfolio

● A more innovative

company culture

● Brand affiliation with

innovation

● Innovative talent

identified / acquired

● Deeper staff, client

channel engagement

JFDI offers

● Themed accelerators

● Venture building

● Venture scouting

● Fast follower labs

● Mentoring

● Sponsorship

● Innovation events

● Innovation showcase

● Co-locating staff &

startups

● Collaborative

Innovation events

● Innovative client

experiences

Problem: How to ...

● Outsource innovation

to generate new kinds

of value?

● Inspire internal

innovation?

● Do Professional Staff

Development?

● Test new work

environments?

● Demonstrate an

innovative culture?

● Farm speculative

investments?

● Expand scope of

products & services?

● Pay it forward?


How JFDI Innovates

Customer

Problem

Statements

Ideation

Workshop

Market

Validation

–

Customer

Development

Acceleration

–

Product

Development

–

Business

Development

Growth

toward

Series A

2 months 1 month 2 months 6 months 12–24 months

Model 3Fast

Follower Lab

Model 1Crowdsource

TeamsRecruit

Globally

Customer

Discovery

Model 2VentureBuilding

Identify

Existing

Model

Form Team

JFDI’s starting point is a deep understanding of a real-world problem. We work collaboratively with

entrepreneur and industrial partners to farm teams and ideas to might solve that problem. We maximise

opportunities for success, and minimise risks, by rigorously validating possible solutions, killing those that

don’t work quickly, and doubling down on the ones where evidence shows a strong chance of success.


A New Science of Startups

Over the last decade, researchers and practitioners have identified a range of new tools and techniques that allow innovations to be systematically de-risked and entrepreneurship to be systematised. JFDI draws these tools together, adapting them for Asia.


Our Startup Portfolio

More can be found here

http://www.jfdi.asia/mentors-alumni


JFDI Resources

● Team of 16 professionals in Singapore and Philippines

● Backed by 30 investors including IIPL, Fenox VC, family offices and serial entrepreneurs from Asia, US & Europe.

● Pool of 80 active mentors

● Pool of around 150 active early stage startup investors

● Proprietary IP and tools to implement open source innovation methods and teach entrepreneurship in Asia.

● Innovation Campus in Singapore, Community Management in Cebu

● Formalized partnership with D-Camp (Seoul) and new partnerships set to open in Taiwan, Vietnam, and Manila

● Online community of 60,000 entrepreneurs, mentors and investors connected by online forums and social media

● Consistent media support from WSJ, NYT, Financial Times, Economist, Straits Times, CAN and others


In The Media

JFDI.Asia has been featured in top business and tech media, globally, regionally and in Singapore:

Wall Street JournalSingapore Aims to Become Southeast Asia's Silicon Valleyhttp://bit.ly/JFDI_WSJEconomistAll together now: What entrepreneurial ecosystems need to flourishhttp://bit.ly/JFDI_EconomistNew York TimesIn Singapore, Building Businesses for the Next Billionhttp://bit.ly/JFDI_NYTThe Straits TimesHeart of Singapore’s start-up ecosystemhttp://bit.ly/JFDI_ST16JUL2014TechCrunchJFDI Accelerator Raises $2.1M To Help Singapore Become Southeast Asia’s Startup

Hub

http://bit.ly/JFDI_TC17MAR2014

http://bit.ly/JFDI_WSJ

http://bit.ly/JFDI_Economist

http://bit.ly/JFDI_NYT

http://bit.ly/JFDI_ST16JUL2014

http://bit.ly/JFDI_TC17MAR2014


The Top Team

Hugh Mason

● Co-founder and CEO JFDI.Asia

● Former award winning factual TV producer in UK: BBC, Discovery, National Geographic

● Scientific and Advisory Board member at Singapore’s Institute for Infocomm Research

● Graduated in Physics at Bath University UK

● Masters in Innovation at York St John University UK

● Adjunct Professor at National University of Singapore, NYU Tisch Asia, guest lecturer at INSEAD, SUTD, MIT, SMU

Meng Wong

● Co-founder and CIO, JFDI.Asia

● Founded two successful Internet dot-coms (pobox.com and karmasphere.com, VC-backed)

● Led the SPF opensource standard

● Active Business Angel

● Deputy Chair, Business Angels Network Southeast Asia

● Computer Science at UPenn

● Entrepreneur-in-residence / guest lecturer at NUS, INSEAD


Investment Partner Testimonials

Amit Anand, founder and managing partner of Jungle Ventures:

“JFDI has done well in toning some of these start-ups from where they were before to where they should be.”

Paul Santos, Partner at WaveMaker Labs:

“Hats off to JFDI for trying something like this. JFDI now have a ton of learning and the next batch of incubatees will benefit from that experience.”

Lim Kuo-Yi, partner at Monk Hill Ventures:

“I can’t say enough that JFDI is pivotal to the scene here. I think they have done a lot of good.”

Chow Yen-Lu, Entrepreneur and Business Angel: “What’s impressive is what they were able to accomplish in 100 days … With this Demo Day and other events like it, Singapore has clearly become the hub in the region for early stage investment.”


Testimonials from JFDI startup teams

“One of the top accelerator programs in this region. Never before have I seen so many entrepreneurs, mentors and investors come through one place over such a short period” – team UserScout, 2013

“it couldn’t have been better … the exposure we got, interacting with the other teams, with people from all over the world, it has really helped us, personally and professionally” – team Scrollback, 2013

“Entrepreneurship can be a lonely journey and it isvery encouraging to sprint with other great teamswho are facing similar challenges” – team Klinify, 2013

“Highly recommend. If you want to build tech-startup in Asia for Asia, then Go JFDI.Asia” – team ShopSpot, 2012

“Don't wait to join JFDI - just do it” – team TradeGecko, 2012