jewlery branding

23
To know is nothing… To IMAGINE is EVERYTHING

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Page 1: Jewlery branding

To know is nothing…

To IMAGINE is EVERYTHING

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Key Challenges

• To create own space in the crowded market of events

• To attract the right crowd.

• To make the event as a networking tool and a launch pad

Page 4: Jewlery branding

Opportunities

• Jwellery segment/season is booming.

• We need more eye ball turners.• Makes interesting Media news

Page 5: Jewlery branding

The brief

Ideate and execute a strategic communication plan that will empower the team to achieve:

 • Event acceptance by end user• Appreciation by end user• Volumes – right numbers to start with.

Page 6: Jewlery branding

The strategy

In the Pune market, We will have to do three things:

• Inform

• Impress

• Inspire

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INFORM

• Market the event right• Right tools.• Right time• Right approach

(the event can have a very attractive name, something that can raise eyebrows, interest and adrenalin)

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IMPRESS

• Increase intelligence and emotional connect.

• Knowledge platform• Share and connect• Programs within the event

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Media Strategy• Advertisements

• Select Radio

• Events

• BTL Activities

.

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• Route 1

• Asal maharashtrian

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• Route 2

• Traditional jewelry

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• Route 3

• Festivity begins here

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To know is nothing…

To IMAGINE is EVERYTHING

Page 23: Jewlery branding