jewellery market 2014 in 7 slides
TRANSCRIPT
![Page 1: Jewellery Market 2014 in 7 slides](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55c9c815bb61ebab328b4652/html5/thumbnails/1.jpg)
Digital Music Ecosystem
Fleur.gift Fleur De Lis
Fleur de Lis
Jewellery Market
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OVERALL MARKET
Global sales 2013
€ 148 b.
€ 250 billion Global sales 2020
![Page 3: Jewellery Market 2014 in 7 slides](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55c9c815bb61ebab328b4652/html5/thumbnails/3.jpg)
Fleur.gift Fleur De Lis
OVERALL MARKET
Global sales 2013
€ 148 b.
€ 250 billion Global sales 2020
+5/6% x Year
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OVERALL MARKET
The ten biggest jewelry groups capture a mere 12% of the worldwide market
The rest of the market consists of strong national retail brands
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KIND OF CONSUMER
“new money” consumers who wear branded jewelry to show off their newly acquired wealth (in contrast to old-money consumers, who prefer
heirlooms or estate jewelry)
“emerging-market consumers”, for whom established brands inspire trust and the sense of an upgraded lifestyle—a purchasing factor quoted
by 80 percent of our interviewees���
“young consumers” who turn to brands as a means of self-expression and self-realization���
A
B
C
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MARKET x COUNTRY
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MARKET x COUNTRY
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