jesse schell - the pleasure revolution: why games will lead the way
DESCRIPTION
In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why "gamification" is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences. Key Takeaways: Gamification" is about the creation of pleasurable experiences for the purposes of improved motivational design. Pleasure is powerful, complicated, and contextual. Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.TRANSCRIPT
The Pleasure RevolutionWhy Games Will Lead the Way
Jesse SchellGSummit 2013
Real LifeGames
Choco-fication!
Rewards can Backfire
Self-Determination Theory
Competence Autonomy RelatednessI want to be
good at what I do!
I want freedom!
I want to connect to
others!
“Hafta” “Wanna”
Slavery FreedomWork Play
Efficiency Pleasure
Games are special because…
• They are interactive• They are designed
ENTIRELY for pleasure
Games provide:
• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
Pleasure is COMPLEX
Pleasure is… CONTEXTUAL
Pleasure is… CONTEXTUAL
Steenburgh & Ahearne: Motivating Salespeople: What Really Works
Sensation
Fantasy
DiscoveryLaughter
Story
Challenge
Thrill
Triumph
Expression
Gamify
Pleasurize
Improve Motivational Design
-or-
Five Keys to Motivational Design
Key 1: Make it Appealing
Key 2: Make it Engaging
Key 3: Make it Effortless
Key 4: Make it Uncheatable
Key 5: Make it Not Embarrassing
Pleasure is…• Complex and Counterintuitive• Embarrassing to discuss
• Not fully understood by anyone• The motivation for EVERYTHING we do• The key to design in the 21st century
You CAN make your experiences better
• Ask yourself these simple questions:– Given what I know about
my guests…– Why will they like this
experience?– How can I get them to like
it more?
