jerry kilby - developing future club managers in europe
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Developing Future Club
Managers in Europe
Jerry Kilby CCM
Chief Executive Officer
Education is our focus
• Our Vision:
To be the leading organisation delivering
club management educational programmes
with the relevant certification and accreditation
opportunities to all of Europe’s club managers
3
• An association of club
management
professionals
• A family of 20 European
Club Managers
Associations
• The CMAE and our
partners deliver a wide
range of education
programmes
• The network has grown to
6,500 club managers in 28
countries
Education is our focus
• Education Partner to the EGCOA:
Education is our focus
• We believe that any club management
education programme should be:
• Structured
– There must be a planned programme, teaching to the
required standards in a logical order
• Relevant
– Subjects taught must be relevant and appropriate
• Accessible
– Offering competitive value for clubs and individuals
Careers in Club Management
Club Managers
Sports Coaches &
Professionals
Course & Grounds
Managers
Hospitality Managers
Sports & Hospitality Graduates
Other Careers
Careers in Club Management
Club Managers
Sports Coaches &
Professionals
Course & Grounds
Managers
Hospitality Managers
Sports & Hospitality Graduates
Other Careers
Today:
5%
5%
5%
5%
80%
Careers in Club Management
Club Managers
Sports Coaches &
Professionals
Course & Grounds
Managers
Hospitality Managers
Sports & Hospitality Graduates
Other Careers
In 20 Years:
20%
20%
20%
20%
20%
The Role of a Club General Manager
• The role of the Club General Manager
– A study by Club Managers Association of America in 2002 asked
6,000 club managers about their jobs
– In 2010, the CMAE asked Bournemouth University to survey
European club managers on the same subject
• Both studies agreed that there are ten core
competencies of a professional and competent
club manager…..
Ten Core Competencies
Club Governance
Food & Beverage
Management
Accounting & Financial
Management
Human & Professional
Resources
Strategy & Leadership
Inter-Personal Skills
Membership & Marketing
Golf, Sports & Recreation
Management
Facilities Management
Statutory Compliance
Relative Importance of the Ten Core Competencies
0 1 2 3 4 5
Club Governance
F & B Management
Financial Management
Human Resources
Strategy & Leadership
Membership & Marketing
Golf, Sports & Recreation
Statutory Compliance
Facilities Management
Interpersonal Skills
EU
USA
1 = Low Importance, 5 = High Importance
Certification
• How can an individual prove they have the
required skills?
– Participating in a structured education programme
– Taking exams at various points in the programme
– Participating in continuous professional development
A structured pathway of education
CMAE Management Development Programme
“Give a man a fish and
feed him for a day.
Teach him how to fish and you
feed him for a lifetime”
Stephen R. Covey
Five Day Courses
• A programme of five, 5-day courses
– Curriculum based on the CMAA’s Business
Management Institute (BMI) curriculum BMI 1 to BMI 5
Plans for Europe 2012/13
– CMAE Club Management Level One
• Delivered in each country by national partner
• 2012/13: Scotland (Oct), Spain (Nov),
France (Jan) and Sweden (Mar)
• 2013/14: England, Wales, Italy and Eastern Europe
– CMAE Club Management Level Two
• Delivered in each country by national partner
• 2012/13: Scotland
• 2013/14: Spain and other countries to follow Level One
– The CMAE would welcome enquiries from national
owners associations
Plans for Europe 2013/14
– CMAE Food & Beverage Management
• Delivered at European venue by CMAE
• Hotelschool, The Hague or Les Roches, Marbella
– CMAE Golf Management
• Delivered at European venue by CMAE
• St Andrews or Madrid
– CMAE Strategy & Leadership
• Delivered at European venue by CMAE
• London, Paris and other capital cities
Certification Pathway
• Club Management Diploma (CMDip)
– Complete Levels One and Two
– Multiple-choice exam and work-based assignment of the
delegate’s choosing
• Certified Club Manager (CCM)
– Complete four of the five MDP courses
– Plus 4 hour multiple-choice exam and 3 hour case study exam
• Certified Chief Executive (CCE) and Master Club
Manager (MCM)
– Under consideration for the future
Future Plans….
• E-Learning
• Modular courses in a variety of subjects across all ten
core competencies
• Two week courses – one hour a day
• Volunteers
• For club committee members or non-executive directors
• Focusing on governance, compliance and HR
• Probably e-learning courses
Further details
• CMAE website
• Recently updated with full details of the MDP
• Download a brochure
• CMAE Newsletters
• Will keep members informed of developments,
courses, dates and venues
