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丁香医生数据研究院
2020.5
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01
0285%
0360%
00 59% 95
2019 2020
DXY Company Copyright Confidential
2020 再⼏ 浏 ⼏
DXY Company Copyright Confidential
DXY Company Copyright Confidential
01
DXY Company Copyright Confidential
1 21 100 38 90% ⼏ 88% ⼏
⼏
47%
43%
7%
3%
0%
4-6
2-3
1
48%40%
11%
38N = 10306 2020 2
DXY Company Copyright Confidential
⼏ 难⼏
91%
89%
88%
83%
81%
74%
3%
N = 10306 2020 2
0
200
400
600
800
1000
1200
2019.1.20 - 2.03 2020.1.20 - 2.0310 +
299%
DXY Company Copyright Confidential
终4 1.5 终
120 万
N=10306 2020 2
DXY Company Copyright Confidential
52.0%
49.6%
46.8%
35.8%
20.2%
19.7%
10.7%
27.2%
23.8%
21.1%
7%
⼏ 20% ⼏ 27% ⼏ ⼏
N=10306 2020 2
DXY Company Copyright Confidential
再
95% ⼏ ⼏ ⼏ 盟 40 ⼏
95% 40 3600N=10306 2020 2
+
DXY Company Copyright Confidential
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⼏ ⼏
DXY Company Copyright Confidential
02
DXY Company Copyright Confidential
技 ⼏
79%
78%
43%
34%
18%
16%
10%
3%
1%
⼥
App
械 & ;
械
- 10 + TOP 10
N=1 472 2020 3 1 -3
10 +1 2812 2743 2144 1895 ⼥ 1846 1827 1618 1449 124
10 123
械
DXY Company Copyright Confidential
⼏ ⼏ ⼏ 盟⼏ 盟 ⼏ 盟
24%
24%
21%
7%
6%
4%
1%
⼏
⼏
58%
31%
30%
13%
8%
5%
N = 10306 2020 2
DXY Company Copyright Confidential
86% ⼏ 34% ⼏
N = 10306 2020 2
⼏
34% 86 %
DXY Company Copyright Confidential
”2 500 55%
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CEO
DXY Company Copyright Confidential
心理健康为后疫情时代不可忽视的方面03
DXY Company Copyright Confidential
KnowYourself 2019.12 N = 23322KnowYourself ⼏
KnowYourself Ta
85%
05
1015202530354045
0 1 2 3 4 5 6 7 8 9 10
VS
⼏ 难
DXY Company Copyright Confidential
⼏ 10% ⼏ 浏
2.5 2.4 2.5
3.9
2.22.31.9 1.9
3.4
2.1
紧张、焦虑、坐立不安 充满警觉
N= 113684把
N=10306 2020 2N=1 472 2020 3
51.52%
13.77%
23.11%
11.60%
DXY Company Copyright Confidential
把 N = 113684
2.15
1.53 1.56
2.181.62 1.6
2.181.66 1.6
2.211.8 1.64
2.271.83 1.63
2.391.89 1.73
2.5
1.87 1.782.27
1.67 1.68
-60 60 70 80 85 90 95 00
0.821.07 0.990.81
1.12 1.030.871.1 1.071.04 1.19 1.181.11 1.21 1.211.26 1.23 1.241.4 1.2 1.21.21 1.08 1.098.40%
7.71%
8.78%
11.16%
11.66%
13.24%
13.20%
9.26%
7.82%
10.15%
9.77%
12.13%
12.86%
15.04%
16.01%
12.57%
19.31%
19.31%
19.37%
21.18%
22.55%
23.64%
24.69%
23.69%
64.53%
62.83%
62.09%
55.52%
52.93%
48.08%
46.11%
54.49%
0% 20% 40% 60% 80% 100%
60
60
70
80
85
90
95
00
-
95 90 拒⼏ ⼏
DXY Company Copyright Confidential
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9.38%
7.43%
8.64%
10.48%
10.36%
8.42%
9.36%
10.93%
11.01%
11.12%
10.75%
11.11%
12.05%
9.71%
11.69%
11.83%
11.43%
12.79%
12.37%
12.75%
14.26%
12.84%
12.96%
13.30%
13.38%
13.23%
13.77%
13.86%
20.15%
22.45%
22.08%
18.88%
21.73%
24.26%
22.85%
22.79%
22.73%
22.46%
22.80%
23.14%
21.68%
24.25%
58.78%
58.29%
57.85%
57.84%
55.53%
54.57%
53.52%
53.44%
53.30%
53.12%
53.07%
53.53%
52.50%
52.18%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
好
好
把 N = 113684
11.12%
10.47%
12.93%
11.55%
11.99%
11.26%
12.34%
12.96%
11.35%
12.32%
12.91%
17.64%
13.44%
13.33%
13.73%
14.77%
14.41%
13.57%
13.90%
13.91%
15.17%
14.43%
14.75%
15.92%
23.56%
24.61%
24.61%
22.82%
22.87%
24.62%
23.25%
22.77%
23.73%
24.10%
23.27%
24.18%
51.88%
51.29%
51.59%
50.86%
50.74%
50.56%
50.51%
50.36%
49.74%
49.15%
49.07%
42.25%
0% 20% 40% 60% 80% 100%
好
好
DXY Company Copyright Confidential
6.5 88% 浏 始
心理健康问题互动量超过 6.5 亿
问答热度环比上涨 88% 疫情期间,心理咨询相关的 问诊量上升 10 倍
精神紧张且失眠,有
感冒迹象就担心自己
是肺炎怎么办?
发现自己存在网上
说的替代性创伤,
该怎么办?
11月9日 11月18日11月27日 12月6日 12月15日12月24日 1月2日 1月11日 1月20日 1月29日 2月7日 2月16日 2月25日 3月5日 3月14日 3月23日 4月1日 4月10日
10
DXY Company Copyright Confidential
⼏⼏
⼏
• 数据来源:壹心理,N = 48606
NO.1
2.37NO.2
2.32
NO.3
2.25NO.4
2.12NO.5
2.07
DXY Company Copyright Confidential
2020
05
101520253035404550
科
(%)46.4
41.8
37.5
浏 ⼏
DXY Company Copyright Confidential
”⼏⼏
始
壹心理公益心理援助专线求助者匿名词频分析
DXY Company Copyright Confidential
04
DXY Company Copyright Confidential
19% 19%
16% 10% 10%
4% 2% 2% 2% 2%
2% 1% 1%
UV
械
械 械
12.25~1.191.20 ~ 2.29
0% 25% 50% 75% 100%
/ /
/
20201.20 - 2.20
2020 2019
UV
8% 14%
1% 28%
3% 4% 4% 4% 4%
0% 3% 4% 4%
UV
械
械 械
DXY Company Copyright Confidential
55%
54%
71%
30%
37%
54%
27%
1%
7%
77%
70%
66%
22%
18%
34%
16%
1%
5%
⼏
始
疫情前购买的产品
疫情后想购买的产品
N = 1 472 2020 3
⼏ ⼏
DXY Company Copyright Confidential
2020 浏 ⼏
+ App
-67%
-32%
械
DXY Company Copyright Confidential
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0.5
1
1.5
2
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/
134%
⼒
150%
60%
109%
56%
DXY Company Copyright Confidential
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⼊3
2020
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DXY Company Copyright Confidential
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刻 ⼏⼏ 浏 ⼏
DXY Company Copyright Confidential
DXY Company Copyright Confidential
2 10304
3 1472
9% 47%
29% 11%
4% 1%
20 21-30 31-40 41-50 51-60
60
16%
28%
27%
22%
%
8% 16%
52% 21%
2%
0-18
19-25
26-40
41-60
61
21%
30%21%
17%
11%
26%
74%
29%
67%
4%
DXY Company Copyright Confidential
2019 2020 1 1 3 31
把 2 7 48606 2 182.0 113648
把 2200
2020 1 20 2 20 ⼊
AI
DXY Company Copyright Confidential
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