jenny lam startupday 2011 speech
DESCRIPTION
Design for StartupsTRANSCRIPT
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Focus on the experience you want to create and let everything else support that.
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Hiring UX
• Hand Shake Poster. Visual sample below.• Slide divided in half to represent two sides
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What kind of CEO are you?
• Poster of parachute
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Contracting vs. In House
• Salary/Fees• Every hour of design generates 3-4 hours
of dev work
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Contracting vs. In House
• Salary/Fees• Every hour of design generates 3-4 hours
of dev work
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The Job Description
– Don’t use: Graphic Designer, web developer, User Researcher, Information Architect or Usability Engineer
– Use: UX Designer, UI Designer, Product Designer, Interaction Designer
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The Job Description
– Don’t use: Graphic Designer, web developer, User Researcher, Information Architect or Usability Engineer
– Use: UX Designer, UI Designer, Product Designer, Interaction Designer
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The Job Description
– Don’t use: Graphic Designer, web developer, User Researcher, Information Architect or Usability Engineer
– Use: UX Designer, UI Designer, Product Designer, Interaction Designer
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Finding a GOOD design is HARD.
• Maybe a needle and haystack? Or binoculars?
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Good Designers are… (each bullet below can be a separate slide or not.)• Must have visual design skills• PASSIONATE about technology• Creative• Understand Brand• Should not be expected to code• HUGE PLUS if they’ve shipped something
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GET HELP FROM A PROFESSIONAL.
(this could look like a cheesy retro ad)
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WIREFRAMES/SKETCHES/STORYBOARDS
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Startup Designers Do: High fidelity Visual Design Comps
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COMMUNICATOR
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(Did I mention that good designers are hard to find?)
• Put this headline in parens. Maybe make the type small so that it seems like a whisper
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BUT…
• Design is not done when it ships• Iterate, iterate, iterate• Design will FAIL most of the time• Iterate, iterate, iterate
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Local Resources
• AIGA – Professional Association for Design• IxDA – Interaction Design Association• IDSA – Industrial Design Association
Online Resources• http://www.alistapart.com/• http://www.coroflot.com/ • @odannyboy• @lukew• @jmspool