jenna griffith media math

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© 2014 MediaMath, Inc. All rights reserved. Confiden<al. What does MediaMath do? MediaMath develops digital marke<ng technology and offers deep industry exper<se that enables marketers to connect with consumers individually and at scale, across the en<rety of the world's digital media. How does MediaMath do that? MediaMath’s TerminalOne Marke<ng Opera<ng System™ allows marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execu<on, op<miza<on and analysis of digital marke<ng programs, resul<ng in smarter decisions that grow their business. Why do people work with MediaMath? Our experience across industries gives us a unique perspec<ve into our customers’ challenges and allows us to help them solve specific business problems by building the smartest and most effec<ve marke<ng prac<ce on top of our technology.

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The Treasure is in the Data - How Three International Brands Found Marketing Gold. Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit

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2014 MediaMath, Inc. All rights reserved. Conden
2 Laying the Groundwork for Programma
3 Technology powered evolu
4 What is Programma
85% of adver;sers say they are currently deploying programma;c media buying strategies today and 64% are doing so aggressively. - Winterberry Group, Nov 2013
2013: The Promise of Big Data
2014: The Year of HOW
8
9
Leave Room for Growth
11 1. Choose a marke
2014 MediaMath, Inc. All rights reserved. Conden
Thank You! [email protected] facebook.com/mediamath @mediamathAPAC

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