jeff molander - ags conclave 2009 presentation
TRANSCRIPT
Customer Acquisition 2.0:Customer Acquisition 2.0:Driving Profits with Driving Profits with Digital ExperiencesDigital Experiences
Jeff MolanderJeff MolanderCEO, Molander & Associates Inc. CEO, Molander & Associates Inc. [email protected]@jeffmolander.com
The 3 things “you mustknow” about social media
• Important that it will change everything• Broad that it includes anything• Profound that nothing can measure it
The 3 REALITIES about “social media”
• Could Possibly beuseful across the enterprise
• Must be focused needs a clear set of deliverables to become real
• Must be tangible so it accomplishes specific purposes that make sense
2006 Netted $150K via their blogCosts: $15/post (editor)
2007 Began to catch on – Calls to Action in Video
2008 Holiday Contest Video 6,000 new prospect email signups$20,000 in new sales
Let’s Chat…Let’s Chat…
Jeff MolanderJeff [email protected]@jeffmolander.comtwitter: @jeffreymolandertwitter: @jeffreymolanderblog: jeffmolander.comblog: jeffmolander.com