jeff m davis - inbound online marketing at work for #1 honda dealer in texas - inbound apostle
DESCRIPTION
As an Interactive Marketing Professional with 15+ years of internet marketing experience my core belief is that Inbound Online Marketing is truly a force multiplier and as such is uniquely positioned to leverage the technology of a digital, connected marketplace, to more effectively reach prospects and engage customers in the sales, marketing, advertising, and communications space. In this Slideshare presentation you will discover some of the practical Digital Strategies that I have deployed to help drive online conversions into ecommerce sales as the Inbound Marketing/Ecommerce Manager for David McDavid Honda in Frisco, the #1 Volume Honda Dealership in Texas. By providing strategic direction for all online marketing initiatives that increased website traffic and lead conversions, our sales team was able to drive record sales for the #1 volume Honda dealer in Texas and make McDavid Honda Frisco the #1 most profitable Honda dealership in the United States. Review my Interactive Portfolio and discover how to create a distinct online market advantage. Learn even more at www.JeffMDavis.com the Inbound Apostle.TRANSCRIPT
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Jeff M Davis INBOUND MARKETING
Interactive @ W O R K For the #1 Volume Honda Dealer in Texas
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WEBSITE
DESIGN
DIGITAL
STRATEGY
SEARCH
ENGINE
SOCIAL
MEDIA DIGITAL
MEDIA
REPUTATION
MANAGEMENT
ONLINE ADVERTISING / LEAD GENERATION
Interactive @ W O R K For the #1 Volume Honda Dealer in Texas
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*Digital Internet Strategy
*Website/Creative Design
*Ecommerce/Lead Generation
*Mobile Web/Custom Apps
*Content Generation
*Conversion Optimization
*Search Engine SEO/PPC
*Social Media Marketing
*Social Media Engagement
*Reputation Management
*Digital Media Photo/Video Production
*Advertising/Vendor Management
*Email/eCampaigns
What I do… Why it Matters… **Brand Visibility / Dominate Online
**Better User Experience/Time on Site
**Greater Sales/More Prospects
**Greater Reach, Access, Connection
**Increased Website Traffic
**More Calls, Online Forms, Leads
**Higher Search Rankings – Top Listings
**Added +1’s, Likes, Follows, Posts
**Extra Comments, Shares, RT-Tweets
**Stronger Brand Loyalty/Trust (ZMOT)
**Visually Attractive Digital /Print/ Ad / Collateral
**Lead Source Automation
**New Subscribers, Downloads, Opt-ins
INTERACTIVE ACTIONS / RESULTS - SKILLS SKILLS
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The only i in Team - - Our Results!
TEAM RESULTS
iNBOUND MARKETING
INBOUND ONLINE MARKETING - TEAM RESULTS
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DIGITAL STRATEGY
Buyer Personas
Branding Identity Content Marketing
Community Connection Conversion Optimization
Team Visibility / Promotion Customer Reviews/Feedback
Social Media Integration /Proof Synchronize Platform Messaging
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MULTI PLATFORM - DIGITAL BRANDING
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DIGITAL STRATEGY - TEAM PROMOTION
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SALES TEAM VISIBILITY - CLIENT CONNECTION
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MULTI PLATFORM - BRAND VISIBILITY
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DIGITAL ONLINE BRANDING - SALES TEAM
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BRAND CONNECTION - CLIENT REVIEWS
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WEBSITE DESIGN
Ecommerce Creative Design
UI/UX - Navigation Content Generation
Landing Pages / C.T.A.’s Lead Generation Forms/Calls
Conversion Optimization Responsive Mobile
Interactive Chat
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ECOMMERCE WEBSITE - UI/UX DESIGN
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ECOMMERCE WEBSITE - NAVIGATION
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CONVERSION OPTIMIZATION - WEBSITE
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ECOMMERCE WEBSITE - UI/UX DESIGN
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CONTENT CENTRIC - LANDING PAGES
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CONTENT GENERATION - BLOG POST
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INTERACTIVE WEBSITE DESIGN – CHAT & TEXT
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RESPONSIVE WEBSITE DESIGN - MOBILE
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SEARCH ENGINE
Organic S.E.O.
Adwords S.E.M. / P.P.C. Local Search Optimization Google Analytics Tracking
Key Word Architecture Landing Pages / C.T.A.’s
Code Optimization Link Building
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KEY PERFORMANCE INDICATORS - ANALYTICS
Website Traffic / 25k+mo
Time On Site / 9:26
Conversions / 3115+mo
PPC Leads (Forms / Calls)
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SEARCH ENGINE - GOOGLE ANALYTICS
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SEARCH ENGINE MKT. - ORGANIC SEO
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LINK BUILDING - CODE & ON PAGE SEO
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LOCAL - SEARCH
SEARCH ENGINE MARKETING - LOCAL
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GOOGLE ADWORDS - PAY PER CLICK (SEM)
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SOCIAL MEDIA
User Engagement Community Connection
Customer Service Feedback Mobile / Apps / Local / Social
Interactions / Mentions / Check-ins +1’s / Likes / Follows / Comments / Shares
Social Growth Strategies Multi Platform Samples
Front-Facing Content Website Referrals
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User Engagements
Comments & Shares
+1, Likes, and Follows
Referrals to Website
SOCIAL MEDIA MARKETING - ENGAGEMENT
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SOCIAL MEDIA - FACEBOOK ENGAGEMENT
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SOCIAL MEDIA - VISUALLY ATTRACTIVE POST
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SOCIAL MEDIA - CUSTOMER CONNECTIONS
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SOCIAL MEDIA - GROWING FACEBOOK LIKES
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SOCIAL MEDIA - FB MOBILE CONNECTIONS
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SOCIAL MEDIA - FACEBOOK APPS / CONTEST
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SOCIAL MEDIA MARKETING - GOOGLE + LOCAL
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SOCIAL MEDIA MARKETING - TWITTER
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SOCIAL MEDIA MARKETING - YOUTUBE VIDEO
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SOCIAL MEDIA MARKETING - FOURSQUARE
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SOCIAL MEDIA MARKETING - SOCIAL BLOG
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REPUTATION - ORM
Z.M.O.T. PR/Digital Press
Customer Service Brand Monitor/Alerts
Local Review Properties Positive/Negative Response
Industry/Consumer Platforms Mobile /SMS Text / Social Reviews
Consumer Perception Rating - CPR Citations - Mentions - Recommendations
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Negative Online Sentiment Positive Online Sentiment
Online Customer Reviews Actual Reviews Top 10 Platforms // April 2013 – Jan 2014
REPUTATION MANAGEMENT - ORM
Sentiment
NEG -
POS +
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CUSTOMER REVIEWS - WEBSITE & MOBILE
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REPUTATION MANAGEMENT - ZMOT
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REPUTATION MANAGEMENT - ORM
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ORM REPUTATION - REVIEW PLATFORMS
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DIGITAL MEDIA
Digital Creative Design Photography - Events
Adobe Photoshop Video Production Adobe Premiere Email Templates
Digital / Print Ad Collateral
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ADOBE PREMIERE - VIDEO PRODUCTION
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VIDEOGRAPHY PRODUCTION - MEDIA
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PHOTOGRAPHY PRODUCTION - MEDIA
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DIGITAL CREATIVE DESIGN - PHOTOSHOP
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CREATIVE DESIGN - MULTI PLATFORM
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DIGITAL CREATIVE DESIGN - SOCIAL POST
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ADVERTISING / VENDORS
Automotive Industry Budget Management Advertising Platforms Lead Source Providers
Network & Feed Vendors Lead Management - CRM
Lead Nurturing / Automation
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Advertising Platforms 20+
Ad / Feed Vendors 20+
Lead Source Providers 40+
Lead Generation X,000’s +mo
ADVERTISING & VENDOR MANAGEMENT
Managed Budgets $ XX,000’s +mo
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AUTOMOTIVE ADVERTISING PLATFORMS
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GOOGLE ADWORDS - PAY PER CLICK (PPC)
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VENDOR / LEADS MANAGEMENT - FEEDS & CRM
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WEBSITE
DESIGN
DIGITAL
STRATEGY
SEARCH
ENGINE
SOCIAL
MEDIA DIGITAL
MEDIA
REPUTATION
MANAGEMENT
ONLINE ADVERTISING / LEAD GENERATION
Interactive @ W O R K INBOUND ONLINE MARKETING: RESULTS
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Jeff M Davis INBOUND MARKETING
CONTACT JEFF TODAY: 469.249.2911
ONLINE PORTFOLIO: www.jeffMdavis.com