jeff lawson – p

We are Software People

Jeff Lawson@jeffiel

Thursday, June 27, 13

We are Software PeopleAnd our time is now.


*Fictional Reenactment


We’re a software company.


Who are Software People?


Who are Software People?Hint: writing code does not a Software Person make.


throughthe lens of software


Not just developers


Not just developersProduct People

CEOs

Developers

Operations People

CFOs

Customer Service People

SalesMarketing


say:“how can software

solve this?”


believe any problem

can be solved once it’s in the domain of software.


Software People


solve problems

with magnetic particles.

Software People


Nowis the best time ever to be a Software Person

for two reasons


More and more world’s problems are addressable by Software People.


More and more world’s problems are addressable by Software People.

Less and less non-software problems hinder progress of Software People.


More and more of the world’s problems are addressable by

Software People


Software


World WorldSoftware


Text Input Text Output


Audio Video


NumericalProblems50’s-60’s


Textual Problems70’s-80’s



Media Problems90’s-00’s




EverythingElse

Problems10’s-20’s

Media Problems90’s-00’s




Software


Sensors ActuatorsSoftware


Sensors Actuators

Sensors

Sensors

Sensors

Sensors

Sensors

Sensors

Actuators

Actuators

Actuators

Actuators

Actuators

Actuators

Software


3 AccelerometersProximity Sensor

Light SensorMoisture Sensor

GyroscopeGPS

2 Cameras2 Microphones

2 Speakers


Programmatically control 15 billion devices worldwide


SMS


SMS

Sensors ActuatorsSoftware


Minimalism


Minimalismis software flexibility


Not Software PeopleThursday, June 27, 13

Not Software People Software PeopleThursday, June 27, 13

Software PeopleThursday, June 27, 13

Not Software People


Not Software People Software People


Not Software People


You might not be Software People when...


Minimal Telephone Hardware


Minimal hardware implementation to preserve the power of software.


More and more world’s problems are

addressable by Software People


Less and less non-software problems hinder

progress of Software People.


Server hardwareNetworking

RacksHVACPower

Real Estate!



RacksHVACPower

Real Estate!

Not Software People



RacksHVACPower

Real Estate!

Software PeopleNot Software People


Hardware & SoftwareProfessional Services

Carrier ContractsNegotiations

Lawyers


Not Software PeopleThursday, June 27, 13

Software PeopleNot Software PeopleThursday, June 27, 13


And our time is now.


User expectations have changed.


“The only source of competitive advantage is the one that can

survive technology-fueled disruption: an obsession with

customer experience.” Harley ManningForrester Research, author of Outside-In


Focus on the user.


Focus on the user.Or you’re in serious risk.


Software People move fast.


Software People move fast.Iterate quickly.


Software People move fast.Iterate quickly.Ship constantly.



Get feedback from customers quickly.



Get feedback from customers quickly.Become one, or lose to them.


Competition is closer than ever before.


Social Media


Organizations are measured by the customer experience they create at

scale for every customer.


Organizations are measured by the customer experience they create at

scale for every customer.

Only Software People can do that.


I believe in software people™.


We are the army of 1’s and 0’s.


We are rebuilding the world through the lens of software.


We are Software PeopleAnd we will win.



Jeff Lawson@jeffiel


jeff lawson – p

Technology

progress of software

power of software

software person

software exibility

software peopleand

software company

lens of software

domain of software